Genuine Alaska Pollock Producers

From exciting new partnerships and discounted Kraken tickets 🏒 to a recap of our most-attended Annual Meeting, this October edition of our monthly newsletter is packed with updates you won’t want to miss. Stay in the loop on all things Wild Alaska Pollock and see what’s next for our industry!

Listen in to a sneak peak of this weeks episode of the Pollock Pod where we sat down with Bob Desautel and Amanda Buckle before the annual meeting to learn more about them and what they were looking forward to in the meeting! To listen to the full podcast, click the link below: https://lnkd.in/g-gGVuaE

Good luck to the Seattle Kraken as they kick off the 2024-2025 NHL season! We are proud to be the Official White Fish of the Seattle Kraken and Climate Pledge Arena, served up at the Fork and Fin restaurant in the American Express Hall. Whether you’re cheering in the stands or catching a game at home, make sure Wild Alaska Pollock is a part of your game-day lineup! #GoKraken #WildAlaskaPollock #climatepledgearena

"May I suggest occasionally substituting a delicious, meaty pollock sandwich for that steak? Not only will it be better for your health, but also the planet … and our noses. Eat more fish! Because fish don’t fart!" American Seafoods' Rasmus Soerensen via Food Processing #wildalaskapollock https://lnkd.in/gdXNjQ4r

Did you enjoy the 2024 Wild Alaska Pollock Annual Meeting? If so, mark your calendars for the 2025 edition! The date is set: September 18, 2025. We have a request for proposals out now for hotel space and will be updating the Genuine Alaska Pollock Producers events page on our website soon for the location and registration information. #GAPPAM2024 #GAPPAM2025

Miss the 2024 Wild Alaska Pollock Annual Meeting last week? The slides and photos are now loaded on the Genuine Alaska Pollock Producers website and the event recording should be up soon. Thank you again to all of our sponsors, speakers and attendees who make this event so special! Save the date now for next year's event that will be held on September 18, 2025. #GAPPAM2024 #GAPPAM2025 https://lnkd.in/gNRG5RGg

At this year's Genuine Alaska Pollock Producers Annual Meeting, there was a fundraiser for SeaShare sponsored by Alaska Airlines and Holland America Line. Thanks to the unprecedented outpouring of support we received, a total of $12,000 in cash donations were raised for SeaShare's work. With every dollar of support to SeaShare helping to bring six servings of healthy seafood to those most in need, that means this fundraiser helped provide fully 27,000 seafood servings through foodbanks! #GAPPAM2024

"Total familiarity with Wild Alaska Pollock increased by an astounding 6 percentage points since tracking consumer familiarity began in 2019, said data experts from Ketchum Analytics at the Wild Alaska Pollock Annual Meeting this morning in Seattle. During the sixth industry annual meeting, hosted by the Association of Genuine Alaska Pollock Producers (GAPP), data experts Melissa Kinch and Lauren Hasse of Ketchum noted that, in looking at other white fish as a benchmark for performance, Wild Alaska Pollock last year, for the first time, outpaced Haddock on familiarity, positive opinion and intent to eat, and this year, Wild Alaska Pollock is—for the first time—closing the gap with both Tilapia and Cod on those same indicators." https://lnkd.in/grn6j8h4

“There’s a reason to be especially optimistic about the future of this industry as we look ahead. This year’s application process was the most competitive yet—with 34 unique applications and a total requested funding of nearly 4.4 million dollars,” said Genuine Alaska Pollock Producers CEO Craig Morris during his opening remarks this morning. “In the spirit of our ‘Going Global’ Annual Meeting theme, even more exciting is that nearly 40 percent of those applications were from outside of the United States.” https://lnkd.in/gEAytAhn

"Deliberate storytelling around the real-ness of Surimi Seafood, and embracing the name, which is associated with higher perception, is critical to moving the needle and driving demand around the world, say data experts and industry speakers at the sixth Annual Meeting hosted by the Association of Genuine Alaska Pollock Producers (GAPP) today. According to the year-over-year GAPP survey results, presented today, amongst attributes that drive intent to purchase, “knowing surimi seafood is made from real fish, Wild Alaska Pollock,” rose by 5 percentage points in importance amongst respondents." https://lnkd.in/gBYwhbUx