William Davidson Institute reposted this
🇹🇭 E-mobility #innovation in #Thailand - with a healthy dose of #practicality 💅🏽I always say that there are many #emobility stories - and entry points... "In Thailand, we don’t need to look at global #climate #data to see the effects of #pollution — we live it. Every year, [pollution] levels skyrocket, turning our air #toxic." 👿 The culprit? #vehicleemissions Enter Sleek EV, a leading #electric #motorcycles #startup in Thailand. Their credo: 🏆 Make their #product simply the #best option: more #efficient, #easier to handle and more #intuitive. ❎ Don't lead with #green: "People don’t consider #carbon #footprints when racing to work, picking up their kids, or trying to make ends meet. They think about #reliability, #cost, and convenience — what fits into their lives." 🧮 #Numbers won't cut it: "If an EV doesn’t #improve their lives, it won’t matter how many statistics I throw at them. Change isn’t won through education alone — it’s won through #experience." #micdrop 👂🏽 Really listen to your #customer - and cut through the noise: #Gigeconomy riders, for instance, don’t just need a bike; they need a #businesspartner. Their income depends on efficiency, reliability, and #affordability. If a vehicle doesn’t support that, it’s a liability. 📢 For more great #insights from @Zhang Quan Ong check out this #article by Zat Astha that describes their approach: https://lnkd.in/gEX6u5YG