WineBusiness Monthly

Wineries in Pennsylvania, North Carolina, Ohio, and Indiana are thriving due to diverse grape varieties, approachable pricing, and welcoming tasting rooms. Over 70% of wine sales in these states are direct-to-consumer (DTC), leading to increased employment and economic impact. Ohio has grown from 13 to 331 wineries since 1978, while Indiana and North Carolina have seen significant growth in their wine industries. Pennsylvania's wineries are also maturing with innovative approaches. The focus on hybrids offers resilience against climate challenges, and an emphasis on hospitality attracts both locals and tourists, showcasing the adaptability of these regions in the wine market. Read the full article by Katherine Martine: https://zurl.co/fTfU

In the latest episode of "Leader to Leader," co-host Regine T. Rousseau speaks with Carly Maher and Averiel McKenzie from The Veraison Project, a nonprofit organization dedicated to providing professional opportunities for BIPOC members of the wine and spirits industry. Founded in May 2020 after George Floyd's murder, The Veraison Project fills a critical gap by offering hands-on internships and financial support rather than just educational scholarships. Carly, the founder and sales director for Heritage Collection, and Averiel, the Executive Director and diversity recruiter at Gallo, highlight three core initiatives: the Future Leaders Program, the Bridge Program for relocation assistance, and an Apprenticeship Program with various wineries. Both leaders emphasize the importance of authentic leadership and their corporate backgrounds in driving success. Looking to the future, they are committed to strategic planning for sustainability and growth, aiming to create a more inclusive industry for future generations. Watch the full episode of "Leader to Leader" on our YouTube channel: https://zurl.co/NyBy 🎤

The 2024 Salary Survey Report reveals a modest 1.9% average salary increase in the wine industry, the smallest rise since 2021. While 74% of salaries grew, 16.2% decreased, particularly in executive roles, such as the special events coordinator, whose salary fell by 2.6%, and the executive vice president of sales, down 3.5%. Men dominate most job categories, although women earn more in certain non-exempt and supervisor roles. Notably, winemaker salaries increased significantly, with the average for Winemaker 2 rising 7.4% to nearly $150,000. Bonuses slightly declined to an average of $15,319, still significant for direct sales roles. Tipping remains vital for tasting room staff, with some earning up to 50% of their regular wages through gratuities. HR expert Joel Miller emphasized the competitive landscape for hiring, noting that wineries are cautious about setting high salary expectations while enhancing tasting room experiences. Overall, while the average salary increase aligns with inflation, the dynamics within the industry reflect a blend of growth and decline across various roles, influenced by changing market conditions and workforce expectations. Read the full article by Andrew Adams: https://zurl.co/1sxa

With climate change impacting grape-growing, Virginia researchers are stepping up to create new grape varieties that can handle the shifting weather. Rising temps, humidity, and unpredictable conditions are making it tough for traditional grapes to thrive. Dr. Surya Sapkota, in partnership with the Virginia Grape Growers Association and USDA, is leading the effort to breed disease-resistant grapes that can still produce great wine in the future. Virginia’s unique climate zones add to the challenge, but these new cultivars could be the key to keeping local wines top-notch despite the changing environment. Read the full article by Richard Carey: https://zurl.co/bhwq

Lofty's Putnam Vineyard Pinot Noir label is more than just eye-catching design—it tells the story of the vineyard and the Holton family. Matt and Allison Holton worked with Gatto Rivera to create a modern, colorful label that represents their vineyard’s history and their personal journey. Inspired by the land, the design includes references to the redwoods, vineyard sections and the unique West Sonoma Coast climate. Plus, the back label is packed with cool details about the wine’s location and production. The label is meant to be both informative and open to interpretation, allowing buyers to connect with it personally. Read the full article by Sarah Brown: https://zurl.co/JCQz

In response to growing consumer demand for transparency, U.S. wineries are voluntarily adopting ingredient and nutritional labeling, inspired by recent EU regulations. While such labeling isn't yet mandatory in the U.S., many wineries, like Ridge Vineyards and Atlas Wine Company, have taken the initiative to list additives and processes used in winemaking. This aligns with a shift among younger consumers who prefer to know more about what they consume. Some wineries use QR codes to provide detailed information without space limitations on labels, aiming to build trust and appeal to health-conscious drinkers 🍷 Read the full report: https://zurl.co/jDny

In June, U.S. off-premise table wine sales dropped over 5% in volume and more than 3% in value to $1.1 billion. Boxed wines priced above $4 grew in both value (13%) and volume (nearly 2%), while glass wine sales fell over 5%. South African wine imports led growth among imports, with sales up 5% in value and volume. Consumers, especially younger ones, are shifting toward affordable New World wines, such as those from South Africa, Chile, and New Zealand, while traditional regions like Italy and Spain saw declines. NIQ data reflects these trends across various retail channels. Read the full report on WineBusiness Monthly: https://zurl.co/6qKd

Learn more about the importance of managing winegrape irrigation using "extractable soil water," the water plants can actually absorb. A Washington State University study found that different grape varieties have unique thresholds for water stress. Varieties with larger canopies, like Tempranillo, dry the soil faster and need more frequent watering, while others, like Zinfandel, feel stress with more water left in the soil. Grouping varieties by their water needs and vigor can help growers optimize irrigation. This tailored approach helps prevent over- or under-watering, especially important during droughts or in regions with limited water. Read the full article: https://zurl.co/gYJM #grapegrowing

Sean Wilborn is our WINEMAKER OF THE MONTH 🍇 Wilborn's winery, Cloudland Vineyards and Winery, is located 35 miles north of Atlanta on the eastern continental divide, producing 5,000 cases annually from 8 acres of vines. He transitioned from a career at Chateau Elan to Biltmore Estate, saving money by living in a Toyota Land Cruiser for three years to pursue his dream. He says his biggest challenge was moving from employee to entrepreneur. The winery is known for its flagship grape, Lomanto, and sparkling wines from Villard Blanc. Read the full story: https://zurl.co/eHiA #winejobs #wineindustry

Join industry leaders Jeff Bitter, Robb Lyon, and Kaleigh Theriault as they unveil crucial insights into 2024's bulk wine and grape market, distribution trends, and retail sales. Don't miss out—this session sets the stage for strategic planning and growth in the wine industry. Register before Friday for the early-bird discount: https://zurl.co/mJNi #WIFS2024 WineBusiness Allied Grape Growers Southern Glazer's Nielsen IQ