Wonderkind Co

In today’s digital landscape, brand collaborations aren’t just a one-time marketing tactic—they’re a strategy for building authentic, long-lasting relationships between brands and their audiences. We recently teamed up with Merit Coffee Co., a brand that shares our passion for quality, community, and craftsmanship. Together, we created something more than just a day of free coffee and a chance to win cute tote bags —we built a shared story. ☕️ Why We Love This Collab: At Wonderkind, we live and breathe social media and brand creative, and our goal was to take Merit’s already strong community presence and amplify it across our digital channels. Merit Coffee benefited from enhanced brand visibility, tapping into Wonderkind’s creative storytelling and community to grow its customer base to people who value experiences as much as a good cup of coffee. ☕️ What We’ve Seen So Far: 📈 Instant engagement boosts—think over 500 likes on the giveaway post on both accounts and an increase in followers from new fans of each brand. 📈 Sales spikes through the collaborative content shared across platforms, there were lines out the door for multiple Merit Coffee locations across ATX. But the real magic? It’s in the long game. Here’s why brand collaborations like this don’t just create buzz—they build momentum. ☕️Why Brand Collabs Have a Lasting Impact: 🤝 Stronger loyalty: When synergistic brands like ours work together, we create experiences that go beyond a product or service. These moments stick, turning customers into advocates. For Merit, this means deeper connections with their coffee-loving community, and for Wonderkind, it’s about showing the power of a creative partnership done right. 🤝 Sustained growth: The insights we gather through these collaborations aren’t just for today. They help both of us fine-tune our approach for long-term goals for us and our brand partners. The real value lies in the shared understanding of what customers want—and how we can continue to deliver that, again and again. At Wonderkind, we believe that every collaboration is a chance to craft something bigger than ourselves—a story that inspires, engages, and builds lasting relationships between brands and their audiences. Thank you to the Merit team for making this dream partnership a reality! ☕❤️ What brand collab has sparked excitement for you recently? #BrandCollaboration #SocialMediaStrategy #Community

Emma O'Grady, it’s hard to believe it’s already been a year! Your creative strategies and fresh ideas have made a huge impact on Wonderkind, and we’re beyond excited to see all the amazing things you’ll continue to achieve. Thank you for your hard work, passion, and dedication to your craft. Here's to many more milestones! ✨

I still remember my first day of high school when a teacher mentioned that many of us would end up in jobs that didn’t even exist yet. At the time, it seemed crazy, but looking back, it makes perfect sense as the marketing and social media landscape continues to evolve. Now, after six months as a Junior TikTok Creator at Wonderkind Co, I can confidently say that my role is anything but ordinary—it has truly exceeded my expectations! Gone are the days when traditional methods ruled marketing; the focus is now on relatability and creating shared experiences through authentic, engaging content. Gen Z has been a driving force in this transformation, prioritizing real connections and authenticity. At Wonderkind Co., I’ve seen the positive impact of our marketing, largely because we know our target audience—we are them! Our passion for digital platforms and compelling content inspires us to think outside the box, using social media to craft fun, interactive experiences that unite people and foster loyalty. One thing’s for sure in my role here: we’re not just getting the job done; we’re having fun doing it! I’m excited to share some recent success stories from my time at Wonderkind! - Dumb Love Club achieved 1.7 million organic views, leading to huge engagement and a significant boost in brand visibility, highlighting the effectiveness of authentic, shareable content. - Michel & Augustin achieved 245.9k organic views, enhancing the brand's visibility and driving greater engagement and audience reach.  I’m proud to be part of Wonderkind Co and excited to continue helping brands thrive through innovative and creative content! #TikTokMarketing #ViralCampaigns #CreativeAgency #Wonderkind https://lnkd.in/eHBzNdMA https://lnkd.in/eGm_d5J7

Why pay for views when you can get them organically? We’re racking up millions of organic views in a single month for brands on their owned media —without the increasing costs of paid media. How do we do it?   On Meta, CPMs (Cost per 1,000 impressions) for paid media usually sits between $5 and $15. So if you’re aiming for 12 million views at an average $10 CPM, that’s a price tag of $120,000 for the media buy, typically with additional costs for the creative itself and usage rights. TikTok tends to be even pricier, with CPMs ranging from $10 to $20. At $15 CPM, getting 12 million views would cost $180,000. 💸 So what can we do to optimize budget by driving massive reach and results organically? In July, we helped Can-Tini Beverage Company gain over 5 million organic video views on TikTok alone. By creating content that Can-Tini’s ideal consumer finds original, relatable and entertaining, and aligning on-screen text, captions, and voiceovers for For-You-Page SEO, we’ve brought new eyes to the brand who can’t wait to get their hands on the product. Why do we love organic social media so much? It builds real engagement and fosters a loyal community that will keep interacting and sharing your brand’s content time and time again 🚀 Ready to take your creative to the next level and start racking up organic views? Let’s chat. #CPG #MarketingStrategy #OrganicGrowth #TikTokMarketing #SocialMediaMarketing

I couldn’t be more grateful to have the incredible Wonderkind Co team by our side in building The Real Cereal Company! From day one, they’ve been instrumental in shaping our brand, bringing a fresh take that shines on grocery shelves and online. Their creativity and attention to detail have been key to our growth, and we’ve hit some amazing milestones together 🙏 A special thank you to Elle De Freitas and Halle Nelson for your dedication and hard work—you’ve been a crucial part of our journey, and I couldn’t be more proud of what we’ve accomplished together. Excited for all that’s to come! 🚀 Here’s to more cereal & more success! 🩵🥣✨ Daniel Abramovich Jerry Wiener

Some of our agency partnerships are just about making intros—mostly to other agencies who can help in areas we can't. But even then, it’s important to us that we create opportunities for real collaboration, ensuring our clients get the most value. In the past, we’ve been guilty of making intros without first giving the right context to the partner (agency or tech). When this happens, we haven’t set anyone up for success. The client ends up talking to a salesperson, answers a few questions, and gets the same pitch as anyone else. And it doesn’t work out. Instead of understanding the WHY, the client stops at: “Too expensive” “Not the right features” “We’re not ready yet” What we really want is to set those calls up with clarity: • Why we made the intro • Why it's worth their time • How we can work together, if relevant, to drive results That could mean a quick prep call with the agency or tech partner, and sometimes, even joining the conversation to help guide it or share a short strategy deck. It's been a pleasure having these types of chats recently with teams like Swap, Wonderkind Co, Brij, and Lemonlight. Partnerships are not just about having a network of partners—it’s about building relationships, setting up the right conversations, and working together to meet our clients’ needs.

Wonderkind Co’s packaging for Wowi Pop perfectly captures the brand’s retro, mood-enhancing vibe with playful #typography and a vibrant #colorpalette. The bold, funky #lettering and poppy colors mirror the energy of kava, the mood-altering ingredient, while keeping a clean, simple look. What do you think—does this design effectively reflect the product's mood-enhancing qualities? Read and see more >>> https://lnkd.in/eM9MR3M3

Let’s talk freeze-dried candy. You’ve seen it everywhere online, springing up at local markets, and now big players like Skittles are joining the fun. 🌈 🍬 Social media inspired snacks: brands are using viral content to inspire new trendy products based on consumer desires and purchasing habits based on shareability online.  🍬 In-house production: Making a unique version in-house ensures control over quality, messaging, and avoids losses to third-party brands. 🍬 Texture-innovation: The confectionery industry is seeing a surge in innovation as brands introduce new textural experiences to capitalize on changing consumer preferences in texture and mouthfeel. Have you hopped on the freeze-dried candy bandwagon? Let us know your favorite kind 👇! #cpg #socialmediatrends #cpgtrends

⚡️Founder Mode—it’s the buzzword we’re seeing everywhere: CPG newsletters, business podcasts, and yeah, even meme-worthy.  👀 It all started when Paul Graham dropped some wisdom, highlighting Founder Mode from an epic Airbnb story. Brian Chesky (founder of Airbnb), like many founders, tried that “hire good people and step back” advice. Spoiler alert: disaster. 🙈 Chesky shifted gears, taking a Steve Jobs style approach, getting super hands-on at every level—and it worked. So, what exactly is Founder Mode? It’s when founders ditch delegation and get deep into every detail, running their company the way only they can. It’s personal. It’s gritty. It’s intense. Unlike the textbook Manager Mode taught in business schools—where it’s all about hiring and delegating—the Founder Mode approach brings a whole new energy to leadership. Our thoughts? We’re thinking this debate may spill over from Silicon Valley startups into CPG in the coming months. Can Founder Mode work here too? Some think it glorifies micromanagement and burned-out teams, while others see it as the secret sauce to success—just ask Apple, Airbnb, or Tesla. Founder Mode vs. Manager Mode: what have you experienced? Will Founder Mode vibes take over in CPG startups? Is that already the nature of the industry? Let's debate.👇 #foundermode #managermode #startups #cpg