Quick onboarding seasoned executive helping senior staff get back to their strategic priorities. Projects can cover multiple cultural touchpoints including but not limited to: TV, Film, Sports, Fashion, Music, Culinary and Celebrity. Tactics offered include: Project management, sponsorship development and execution, operational tool development, event management, branding, strategic advising and more. Clients We've Supported: Amazon, Visa, Mercedes-Benz, NFL, Walmart, New York Fashion Week, USAA, Women's Sports Foundation, Cleveland Cavaliers and most major film studios and tv networks/streamers.
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“What makes a company great is people who know ‘we need to keep on looking for areas of improvement’, instead of trying to make existing results look better.” @jaychaudhry
Everyone announcing their deals surrounding NBA broadcasts but what does it all mean? TNT - Out of the picture after the 2024-25 season, pending a potential lawsuit. ESPN - Reduced number of regular season games, from around 100 to approx. 80. Games will air on Wednesdays, Saturdays and Sundays during the NFL season, then add Friday night action after the NFL season ends. NBC - Primetime games on Tuesdays + "exclusive telecasts" on Peacock, on Mondays. Additionally, playoff games and alternate Conference Finals broadcasts with Amazon or TNT. Amazon - Thursday night Primetime games plus some Friday and Saturday games. All three platforms will have playoff games, but ESPN/ABC will keep the Conference Finals and NBA Finals.
The criticism of the Los Angeles Lakers drafting Bronny James ignores the fact that NBA teams are for-profit companies. Who is going to boost revenue more, Bronny James or another second round draft pick (unlikely heard of by most NBA fans)? Four major streams of revenue for NBA team: -Ticket Sales & Stadium Revenue -Broadcasting Rights & Revenue -Sponsorship Revenue -Merchandising and Licensing Revenue Bronny will: -Sell tickets -Increase the number of Lakers nationally broadcast games -Bring a younger demo of sponsors to the table -Sell a huge number of jerseys What's not in the top revenue streams for teams? Winning bonuses...
As non-ad supported content continues it's growth among consumers, product placement remains a solid tool to reach audiences. According to the "State of Product Placement" report for 2023, "86% of U.S. marketers who've tried product placement rate it highly, while 81% consider it to be an effective marketing channel. Additionally, 91% see it as effective in reaching non-ad supported audiences."
It's great to be on-trend!
The landscape of changing award shows...
With the success of the SAG Awards on Netflix, we predict a trend over the next 12-24 months of more streamers picking up award shows. But will the financials work for both sides and will consumers tune-in for live events or be willing to watch after the fact when the news of who has won is already known? The biggest draw for consumers will be the reduced length of the shows, without the traditional commercial breaks. Second biggest draw will be the level of talent playing host, vs. whoever the broadcast network has on their late night lineup (e.g. not anyone who Gen Z cares about). Seems like the talent is already happy about being able to swear so that's already resolved. More to come on the subject but we're excited about the opportunity to take a beloved part of Hollywood and refresh the format.
Taking me back to my days at ABC Integrated Marketing, developing product integrations for Specials.
Won's Own, Founder - Sponsorship, Entertainment, Sports, Event and Product Marketing Services xDisney xEndeavor
Far and away the hardest product integration there is, ABC Integrated Marketing used the format that worked so brilliantly with the “Samsung selfie” exactly 10 years ago, to pull off a natural, funny and celeb-heavy #donjulio plug in tonight’s Oscar’s 👏🏼
Changing the game
Caitlin Clark is wearing Prada tonight—the first time Prada has dressed anyone for the NBA or WNBA Draft. gofos.co/3Ub48PX