World of Good Brands

Your mental health is your most powerful asset—in life and especially in sports. That’s why Well+Good teamed up with Maybelline, along with Olympians Tara Davis-Woodhall and Colleen Quigley, for the Brave Together initiative: a global program that offers free resources and mental-health support for people experiencing anxiety and depression. Together, Davis-Woodhall, Quigley, and Brave Together are proving that running is more than a race—it's a path toward healing, connection, and empowerment. And with all these elements pushing you forward, you can truly run the world. https://lnkd.in/gY6-5NVK

There’s finally a chill in the air and the leaves are starting to change: welcome to The Autumn Outdoors with Only In Your State, presented by Ford Motor Company. From hiking trails to scenic drives, Only In Your State is sharing outdoor destinations that come alive when surrounded by vibrant fall colors. Grab your flannel and start exploring 🍁 🍂 https://lnkd.in/eGvWs4tj

In our overbooked and overworked world, rest feels like a privilege—but it *should* be a right. Well+Good's latest digital issue, The Rest Issue, presented by Ford Motor Company, aims to shine a light on the importance of rest. Check out The Rest Issue for expert insight on setting rest goals, avoiding burnout, micro-meditations, and more. https://lnkd.in/eRZv8ejv

The excitement around the reimagined Only In Your State continues! Cheers to kicking off this next adventure in Times Square 💫 🎉

We’re proud to share that our reimagined Only In Your State runs on Zenith: a new, proprietary front-end framework built atop WordPress VIP. This state-of-the-art platform ensures exceptional performance and flexibility in design that harmonizes brand identity with standardization across the network. Zenith will soon power all premium websites within World of Good Brands, delivering a consistent and optimized user experience throughout the network and standardizing advertising products across all properties, resulting in greater reach and more impactful results for partners. Visit the new Only In Your State to see it in action: https://lnkd.in/eBTcUKJf

As we looked to transform our local travel site Only In Your State, this mindset helped guide us. With an eye on our deep archive of editor-backed content and a look towards the future of AI, we were able to develop tools that mix the two in order to help readers eliminate the strains of trip planning and focus on what matters: more time connecting with friends and family and the locations they want to explore.

In our "Make It Human" study, we found that while all generations are cautious about AI, Gen Z increasingly embraces AI to simplify daily life, while Gen X remains the most concerned. We’ve found that AI can be a creativity enhancer by removing menial tasks from your day. This insight guided our reimagined Only In Your State, introducing AI-powered tools for personalized, effortless travel planning, freeing up more time for the human experience of travel. Visit Only In Your State to see for yourself https://lnkd.in/eBTcUKJf

Heading to the U.S. Open this week? On Wednesday, August 28, stop by Confidence Court: Well+Good and Dove’s pop-up at Grand Central Station. Confidence Court is an IRL tennis experience complete with a VR simulator, tennis swag, and giveaways. See you there 🎾 https://lnkd.in/gccrwTxq

Our travel site Only In Your State unveiled a rebrand with a reimagined website, new product features, and new programming. As the ultimate resource for local travel inspiration and discovering new adventures, we’re proud to celebrate the beauty that exists in every city, state, town, backroad, and byway across the United States. The new Only In Your State utilizes new features – including AI-driven mapping tools – designed to make exploration as actionable and accessible as possible. Join us as we celebrate the beauty that exists throughout the country, no matter your origin point. https://lnkd.in/eBTcUKJf 

There's still time to vote for our SXSW Panel Picker 2025 ideas before August 18. See you in Austin!