About us

SHEGLAM is more than beauty, it’s a creative universe where you can explore, experiment and express yourself through glamorous-yet-affordable products. Because beauty shouldn’t be determined by your budget. Instead, it’s defined by YOU — your feedback, your wishlist, your desires… and the mark that you want to leave. Back in 2019, a squad of beauty-obsessed dreamers asked the million-dollar question: Why does great makeup always come with a jaw-dropping price tag, while the budget-friendly options barely make the cut? We decided to flip the script on the beauty industry with our fresh, fearless creativity. Our mission? To deliver products that are both "beautifully affordable and affordably beautiful"—because looking fabulous shouldn’t cost a fortune. Our Core Brand Pillars - Consumer Co-creation: Shaped By Beauty Fans Worldwide - Innovation & Creativity: Embracing the Bold, Unleashing Creativity - Premium Yet Accessible: Beautifully Affordable, Affordably Beautiful - Quality Ingredients: Pure Glam, No Gimmicks

Industry
Cosmetics
Company size
51-200 employees
Type
Privately Held
Founded
2019
Specialties
Makeup Cosmetics, Beauty, Content, TikTok, Lifestyle, E-commerce, Online, Community, Skincare and Fragrance

Employees at SHEGLAM

Updates

  • SHEGLAM reposted this

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    3,608 followers

    In honor of the brave warriors who fight breast cancer, we’ve created something beautiful 🌹 Our Pink Ribbon Rose Blush is a symbol of strength, with each petal representing courage and resilience 💖 Rosy cheeks, bold hearts—wear your rosy support proudly and stand with survivors everywhere! 🌸 Shop now to support the National Breast Cancer Foundation with every purchase — $1 donated with each blush! 🎀 https://lnkd.in/gaJxDiTf

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    3,608 followers

    Inspired by Breast Cancer Awareness Month, our Pink Ribbon Rose Blush combines the power of beauty with a purpose 🌸 With every purchase, we donate $1 to support breast cancer initiatives, so your glow goes beyond skin deep 💖 Featuring a stunning 3D rose design, this blush gives a beautiful rosy glow to all skin tones 🌹 Shop now and let your beauty bloom for a cause 🎀 https://lnkd.in/gaJxDiTf

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  • View organization page for SHEGLAM, graphic

    3,608 followers

    In honor of the brave warriors who fight breast cancer, we’ve created something beautiful 🌹 Our Pink Ribbon Rose Blush is a symbol of strength, with each petal representing courage and resilience 💖 Rosy cheeks, bold hearts—wear your rosy support proudly and stand with survivors everywhere! 🌸 Shop now to support the National Breast Cancer Foundation with every purchase — $1 donated with each blush! 🎀 https://lnkd.in/gaJxDiTf

  • View organization page for SHEGLAM, graphic

    3,608 followers

    We’re still on cloud nine from our SHEGLAM launch event in Mexico City! ☁️🌟 The vibe was unmatched, and our try-on station? A total hit—glitter was the star, and everyone left with a little sparkle! ✨ With SHEGLAM now in 33+ Liverpool locations and more on the way, this is just the start of our expansion in Mexico! 💖 Want to bring the excitement home with you? Shop all of your SHEGLAM faves now at SHEGLAM.com 🛍️🛒

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    3,608 followers

    Our official SHEGLAM launch in Mexico! 🤩 We had an unforgettable time at the SHEGLAM launch event in Mexico City! 🎉 Our guests explored dedicated stations for eyes, lips, and face, with the try-on station being the star of the show. Influencers and editors from Cosmopolitan, Meow Mag, and more were covered in glitter by the end, proving that our glitter products were everyone's fave! ✨ We’re also thrilled to share that SHEGLAM is now available in 33+ Liverpool locations, with more expansions coming this year and next. Stay tuned as we bring SHEGLAM to even more beauty lovers across Mexico! 💖

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    3,608 followers

    We’ve made waves at NYFW! 🌊 Byrdie just spotlighted our Insta-Ready Face & Under Eye Setting Powder in Taro as part of one of this season’s coolest beauty trends: frosty violets and pinks in unexpected places 🥰 For the 3.1 Phillip Lim show, makeup artist Fara Homidi crafted a translucent lavender glow, blending soft creams and setting it with our powder for a seamless, runway-ready finish. Who knew lavender under-eye tints could be so fresh? 💜 Shop our Insta-Ready Setting Powder Duo in shade Taro now at SHEGLAM.com 🛍️🛒

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    3,608 followers

    SHEGLAM in NYLON! 💁♀️ We’re glowing with excitement to see our Color Bloom Liquid Blush featured in NYLON’s roundup of the biggest beauty trends from NYFW Spring 2025! 🎀 For 3.1 Phillip Lim, makeup artist Fara Homidi created a dreamy pink under-eye blush with hints of metallic sparkle, giving the models a soft yet radiant glow. This season’s beauty trends are all about playful pops of color—and we’re here for it! 💖 Shop our viral Color Bloom Liquid Blushes now at SHEGLAM.com 🛍️🛒

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    3,608 followers

    ✨SHEGLAM at NYFW!✨ We’re over the moon to be featured in The Zoe Report’s roundup of the most exciting beauty looks from NYFW S/S ‘25! 🤗 For 3.1 Phillip Lim, key makeup artist Fara Homidi created a fresh, dewy base with modern pops of color—including a stunning lavender halo around the eyes. Our Insta-Ready Face & Under Eye Setting Powder in Taro played a starring role, perfecting that soft, iridescent under-eye shadow and embracing the "less is more" philosophy. 💜 Shop your own Insta-Ready Setting Powder in shade Taro now at SHEGLAM.com 🛍️🛒

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  • SHEGLAM reposted this

    View profile for Tony Li (李力) MBA, graphic

    GM/head of sheglam | Brand Marketing| Product Development|Retail| P&L| Team Management ||PR|Integrated Marketing|product development | product marketing |PR|Go-to-Market||Creative development|

    We’re gearing up to hit 140+ Liverpool stores in Mexico before the year wraps! Huge thanks to our incredible influencer and media partners for celebrating with us. SHEGLAM is coming in hot in Mexico!#SHEGLAMmexico

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    3,608 followers

    🎉✨ What an unforgettable day at our Beach Club event! 🌊🌴 We came together to celebrate not only the launch of SHEGLAM's dazzling summer makeup collection but also our incredible 5-year journey and a thrilling brand recharge on the horizon. This event was a beautiful reflection of our growth and the vibrant community that’s been with us every step of the way. A heartfelt thank you to everyone who joined us and made the day truly spectacular! We’re excited to unveil our new brand pillars, guiding us into this next chapter: 1. Shaped By Beauty Fans Worldwide 2. Embracing the Bold, Unleashing Creativity 3. Beautifully Affordable, Affordably Beautiful 4. Pure Glam, No Gimmicks Here’s to the future, as we strive to provide beautifully affordable and affordably beautiful makeup products to our customers around the world! 💄💫

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