Xerago

Did you know? A one-point boost in customer experience could mean over $1 billion in revenue for some industries! Does that mean you should wow every customer at any cost? Not if you want to stay in business! Sure, we all want happy customers, but balancing CX expenses with actual returns is the key to long-term success. Here’s the scoop: ➧ Prioritize initiatives that meet expectations without over-investing. ➧ Understand each customer’s worth based on loyalty. ➧ Link CX improvements to proven financial metrics. ➧ Build models that connect CX quality to business outcomes. ➧ Track and control CX costs across departments for clear ROI. ➧ Work cross-functionally to create consistent customer value. ➧ Identify the right CX drivers to move from “good” to “excellent.” #CustomerExperience #ROI

26% of MarTech budgets go to tools that aren’t used enough… Many companies spend on tools without evaluating their performance or alignment with business goals. An optimized MarTech stack is essential for staying competitive and reaching customers effectively. Yet, many businesses struggle with outdated tech, data silos, and bloated costs. To enhance your MarTech stack: ➮Regularly assess your tools for relevance and impact ➮Focus on essential tools; cut the clutter ➮Avoid data silos to get a full view of the customer journey ➮Save time by automating repetitive tasks ➮Measure ROI to keep your stack aligned with business goals Is your MarTech stack more "stack" than "tech"?, here’s how you can tidy up: https://lnkd.in/g8GhWB2N #MarTech #CustomerExperience 

Diwali moments @ Xerago! This Diwali, we came together to celebrate with music, dance, and endless smiles. From traditional outfits to vibrant moves, the energy was unbeatable! Wishing everyone a Diwali filled with light and happiness. ✨ #Xerago #Diwali Rohini Sagar Krithika Ramachandran

Have you explored what it feels like to engage with your business as a customer? If so, what would you, as a customer, truly want from your business? By understanding your customers' preferences, you can provide them with the services they actually need. But how can you gain this understanding? An obvious solution is to map their journey, from the first interaction to conversion and beyond! Technologies like CDPs help do this efficiently by providing a unified view of customer data across all touchpoints. Here’s why CDP makes journey mapping wholesome: ➮Gather and combine data from CRM systems, call center software and marketing analytics to find customer perceptions ➮CDPs let you see customer data from every angle possible so you don't miss any micro-moments  ➮They let your customers feel valued by helping you give exactly what they want without being intrusive Here’s how you can implement CDP: https://lnkd.in/guJyzwXd #CDP #CustomerExperience

Most businesses struggle to understand what their customers feel about their products or services. 🤔 But what if you could identify these frustrations before they lead to churn? By proactively addressing frustrations, businesses can build stronger relationships and loyalty. So, how can businesses deeply understand their customers? The answer is empathy mapping. 💡 Empathy Mapping helps you understand your customers on a deeper level than demographics ever could. Here’s how to adapt empathy mapping to understand your customers at a deeper level that  turns one-time buyers into lifelong advocates: ✴ Focus on the Customer Journey: Map thoughts, feelings, and actions at each stage from awareness to after-sales service to identify improvement opportunities and build loyalty. ✴Emotional Drivers: Understand hopes, frustrations, and what excites customers about your product. Tailor communication and offerings to resonate with these emotional triggers. ✴Identify Pain Points: Uncover and address frustrations or confusion in your product or service to significantly boost customer satisfaction and loyalty. ✴Personalization: Personalize marketing messages, recommendations, and support interactions by analyzing the unique needs and preferences of different customer segments. ✴Beyond the Sale: Analyze the post-purchase experience to understand ongoing needs and develop strategies to keep customers engaged and coming back. Empathy Mapping = Build stronger customer relationships #customerempathymapping #customerrelationship #b2bmarketing #customerretention #GrowthStrategies

This week’s top five must-know insights include: 1. Explore efficient strategies on how Generative AI can help enhance customer experience: https://lnkd.in/guWykTNh 2. How blending AI technologies improves business efficiency and customer satisfaction: https://lnkd.in/gvcJJ3sa 3. A Guide to Adapt Gen AI to Improve Customer Experience: https://lnkd.in/grjuW7b8 4. Why you need to modernize MarTech to truly deliver personalization:  https://lnkd.in/gyQgyWwu 5. Go beyond insights—Activated data can help you do more. Here’s how: https://lnkd.in/gXXZgxnY #AI #GenAI #MarTech #Xerago

By 2026, 75% of businesses will use generative AI, according to Gartner. However, many organizations face significant challenges when it comes to adopting and using it effectively. What do you consider your biggest barrier to adopting AI?

Reduced diagnostic errors, fewer surgery delays, faster drug discovery, boosted or efficiency, personalized patient care….are now possible with the help of Artificial Intelligence (AI). AI isn’t just here to crunch numbers but to: ➱Detect diseases faster—AI-powered diagnostics at Google Health achieved a 94.5% accuracy rate in detecting breast cancer from mammograms. ➱Discover new drugs—AI helped identify a new drug for pulmonary fibrosis in 18 months. ➱Improve patient workflows—AI-powered tools predict patient admission surges and manage resources. ➱Foresee health trends—A predictive AI model helped reduce sepsis mortality rate by 18%. ➱Provide preventive care—AI-enabled Apple Watch detected a condition of a patient prior to diagnosis. From speeding up diagnosis to discovering new drugs, AI is transforming healthcare in ways we never imagine. #AI

A big congratulations to our Chief Innovation Officer, Mr. Vishnu PV,  for receiving the Man of Excellence Award 2024! We’re proud to have such an inspiring leader who constantly pushes us to new heights. Here’s to many more milestones of innovation and success ahead! #Xerago #Excellence #Innovation

Loyal customers will return to a brand repeatedly, despite challenges or competition. Is it easy to achieve? Not really. But there’s one thing that can make it a whole lot easier Personalization. The concept of personalization is simple: People want relevant recommendations that will either fix their problems or improve their lives.  However, you need to develop a strategy that helps you achieve this. For example: ➮Intelligent recommendations powered by AI. ➮Smart search that understands their past behavior. ➮Conversational personalization through contact centers and chat. And there’s a lot more, explore here: https://lnkd.in/gzNMyfMA #Personalization #AI