XO Agency

🚀 Exciting News for Anyone Responsible for an Org's Digital Experience! We're excited to introduce our new Strategy Packages! 🎉 Tailored to your unique needs, these packages are designed to help you define, align, and implement a robust digital strategy, uncover unmet opportunities, and optimize your online presence. Whether you're looking to streamline your content operations or elevate your digital strategy, we've got you covered. Ready to take your digital experience to the next level? #DigitalStrategy #ContentMarketing #CMO #MarketingInnovation #DigitalTransformation #ContentStrategy #XOAgency https://lnkd.in/gU9xDgH3

We're hiring a Digital Product Coordinator - check out the post here to apply. Remote position but must be based in the PNW.

We're hiring a Digital Product Coordinator - check out the post here to apply. Remote position but must be based in the PNW.

Featured Work: ECONorthwest https://lnkd.in/gcn3x4i3 Together, we crafted a dynamic new visual identity, developed a compelling brand platform with differentiated messaging, and launched a state-of-the-art website experience. Highlights of our collaboration: - Updated Visual Identity: A fresh look that captures the essence of ECOnorthwest. - Robust Brand Platform: Messaging that truly differentiates and communicates their unique value. - Powerful Website: An intuitive design that enhances user experience and simplifies internal management. #Branding #WebDesign #Partnership #MarketPositioning #XOAgency #ECOnorthwest

What We're Reading: As we know, search is always changing and things are really speeding up with AI in search. Just last week Open AI introduced SearchGPT. It's time to ensure your content is optimized for this new reality...and quickly. https://lnkd.in/dcqziXr9

New from XO's Head of Strategy: Customized Strategy Packages!

What We're Reading: Now THIS is interesting. Authenticity is the key component of any brand--people need to *believe* you are who you say you are. With AI, things are getting...complicated. Podcasting ad network Adopter Media felt compelled to issue a statement and new guidelines for the use of AI-generated voice in host-read ads. The whole thing is worth a read as it gets into some interesting ethical questions around the use of AI -generated voice, but this bit strikes at the heart of the matter: "...nothing can replace a host’s true authentic voice in a personal endorsement and the connection that voice makes to the audience. Using AI to read a “personal” endorsement—unless done for accessibility purposes—is both disingenuous and unethical.." Where are the lines for "personal" endorsements and how do those lines communicate authenticity for your brand? Interesting questions in interesting times. https://lnkd.in/ggh_sBzU #AI #Podcast #Brand #Content

Another Five Star review. Sure, awards are great and all but nothing beats kind words from a client. https://lnkd.in/g5vfdWpE

What We're Reading: Keeping your content current can be a big task if you don't plan for it *before* you create an asset. Here are some simple tips to help you identify and update content to make it evergreen, which not only lightens your workload but creates nice long-tail pieces. https://lnkd.in/gtdUN2nV

Congratulations to our friends at OIA GLOBAL on their recent expansion! https://lnkd.in/eMS3NEnP