XR Extreme Reach

Ari Paparo from Marketecture Media said it best on why we need universal creative identifiers as well as the significant challenges faced by publishers, advertisers, and technology partners in managing creative across channels and platforms.     XR is proud to support the IAB Tech Lab's Ad Creative ID Framework (ACIF), which standardizes the identification of creatives. ACIF offers improvements in competitive separation, cross-platform reporting, metadata consistencies, and ad-transcoding efficiency. Read on to learn why creative identification is essential to the future of cross-platform advertising.  

Today’s workforce is a diverse blend of experiences, perspectives, and skills across multiple generations. Building a culture that celebrates this diversity and harnesses the strengths of each generation is key to driving innovation. Tune in to the #EqualityLounge at the Association of National Advertisers #ANAMasters of Marketing as we hear from workplace leaders sharing their strategies for building high-performing, intergenerational teams. • Vincent Dunleavy, SVP, Client Partnerships, CPG and Finance, NBCUniversal • Rachel Winer, SVP, Business Development, Quad • Maegan B., SVP, Enterprise Solutions, North America, XR Extreme Reach • Anne Becker, Senior Vice President, Trade Marketing & Communications, Paramount Advertising • Thai Randolph, Board Member, Interim CEO, ROCK THE BELLS

Everyone everywhere should see themselves in content. RX is the Representation Index, which is an AI-powered metric that includes key dimensions of diversity: age, gender expression, skin tone, body type and soon to be accessibility and authority. RX gives marketers and media buyers the ability to measure the content they are creating so that it can be reflective of people around the world.  Shelley Zalis, CEO of The Female Quotient, shared her perspective on the power of RX and the impact it plays in building a more inclusive advertising ecosystem. Watch the video from the recent Forbes CMO Summit.  

How can brands ensure their advertising reflects the world as it truly is?     Meet the Representation Index (RX), the first AI-driven, real-time metric for measuring inclusivity in advertising and creative content globally.     With over 2.5 million assets scored in the XR platform, RX marks the next evolution in measuring representation, including multiple diversity dimensions such as gender expression, age, skin tone, body type and more.     Discover how RX can elevate your brand’s representation and help marketers build content that resonates with today’s diverse audience.     Link: https://lnkd.in/erCyMmyK 

Heading to the Association of National Advertisers Masters of Marketing? Connect with the XR on-site team to explore RX—the first real-time global metric for measuring diversity and representation in advertising. Discover your brand's score and unlock actionable insights tailored just for you! To schedule a meeting, connect with us here: https://lnkd.in/e4c-YQi3 XR will see you there!  

As TV ad spend nears $100 billion by 2027, managing diverse ad formats across the fragmented ecosystem has become more complex.   XR is the first technology platform to enable the IAB Tech Lab's Ad Creative ID Framework (#ACIF), which introduces a standardized ad creative ID system to help marketers track and manage creative across CTV and linear TV platforms.    With XR, every asset is assigned a persistent creative ID, which helps address challenges in fragmentation, ad measurement, overexposure of ads, inconsistent reporting and sustainability.     Download the playbook and watch the video to learn more: https://lnkd.in/eeDmseng    #AdTech #ACIF #CTV #CampaignOptimization #MarketingInnovation 

Effective ads drive 4x the profit, and 75% of consumers say diversity influences their buying decisions, according to research from Kantar and WARC. Are you prioritizing representation in your creative? How do you measure inclusivity across your advertising?   Together with The Female Quotient, XR is proud to introduce the Representation Index (RX), the new standard for measuring inclusivity. With over 2.5 million assets analyzed, XR is redefining what it means to create inclusive advertising and content. Let’s work together to elevate representation and support creative responsibility. Connect with us to unlock your RX Score. https://lnkd.in/e4c-YQi3

Thank you to everyone who joined us at our cocktail reception during #PDMIWest last week! 🍹✨    XR is excited to work with advertisers to make TV a performance-driven marketing channel.     Let’s connect about how we can partner to create impactful ad experiences across all screens.  https://lnkd.in/e4c-YQi3 #PerformanceMarketing #XR #EventHighlights 

Congratulations to XR’s Global President and COO, Jo Kinsella and her fellow honorees, who were recognized at last nights Cynopsis’ 2024 Top Women in Media gala in NYC. We applaud each of your contributions to this industry. Keep driving your innovative spirit, creativity and positive change!

Ad overexposure continues to challenge streaming and TV, affecting audiences across screens. XR is stepping up to address this issue by supporting IAB Tech Lab’s Ad Creative ID Framework (ACIF), ensuring every ad has a universal creative ID, no matter where it's created or delivered.  With ACIF enabled in the XR Platform, this reduces the need for unique IDs for each creative, streamlines management, and helps brands gain deeper insights while delivering impactful ad experiences.  Creative identity and identification is critical to driving better audience experiences and marketing ROI.  Read more about creative IDs from Digiday: