Yahoo Advertising

Happy Halloween! 🎃 This June, we launched Yahoo Blueprint Performance, supercharging our AI engine for advertisers. Since then, it’s driven spooky-good results: 🎬  Entertainment: 56% more impressions at 44% lower eCPM 🛒 CPG: 34% more clicks at lower CPC 🛡 Insurance: 35% lift in quote starts, 27% lower CPA As AI becomes the “ghost in the machine,” Yahoo Blueprint Performance is demystifying its power. Check out our blog to treat yourself to the details! 

Yahoo DSP 🤝 GeoEdge: Celebrating a new chapter in digital ad safety! Together, we're embedding powerful safeguards for malvertising protection and enhancing user experience directly within Yahoo's infrastructure—paving the way for a safer, more secure digital environment! "Security and user trust are at the core of what we do at Yahoo DSP. GeoEdge’s innovative ad security technology allows us to proactively prevent harmful ads from reaching our users and maintain a trusted environment for advertisers and publishers. This partnership allows us to stay ahead of evolving risks while ensuring that our ad inventory remains secure and compliant," - Giovanni Gardelli, VP Ads Data Products, Yahoo DSP. More about the partnership here: https://lnkd.in/eeXUJvJx #adtech #digitaladvertising #programmatic #advertising

A look at Yahoo's integration with Snowflake Data Clean Rooms and its AI strategy 👀 Joshua John, Senior Director of Product Strategy at Yahoo, chats with "Data Cloud Now" anchor Ryan C. Green about AI, changing consumer behavior, and a significant integration with Snowflake Data Clean Rooms it has undertaken to make it easier for advertisers to onboard their data onto Yahoo DSP and leverage Yahoo ConnectID.

We are incredibly proud to announce that one of our own, Miles Brehm, has been recognized in the 2024 Ad Age 40 Under 40 list! 🎉  Miles has been an integral player in helping to drive Yahoo DSP’s success in shaping the future of digital advertising. Huge congratulations, Miles, on this well-deserved honor and recognition for all that you have done!  Check out the full list here: https://lnkd.in/grjjFABH #AdAge40Under40 #YahooAdvertising #Innovation

We’re excited to announce a significant milestone for Yahoo Identity Solutions! Our popular identity solutions suite is now widely available through leading SSPs and header bidding marketplaces, including Amazon Publisher Services, InMobi Advertising, Magnite, and PubMatic as launch partners. This expansion enables publishers to recognize their audiences better and optimize monetization without third-party cookies. Read more here: https://lnkd.in/evpi3cGQ

That’s a wrap! 🎬 Advertising Week New York was an incredible experience filled with insightful discussions and meaningful connections. 🤝✨ Connect with us to learn how Yahoo's solutions & data can help you! 📊 #AWNewYork24 Beau Ordemann Alia Lamborghini Giovanni Gardelli

🎤Tomorrow, we’re diving into advancements in CTV targeting and the rise of podcast programmatic ads. Don’t miss Yahoo’s Beau Ordemann and Chandra Cirulnick on stage at Advertising Week! 📅Join us: https://yhoo.ly/47VVZnW #AWNewYork24 Yahoo Advertising DISH Network LiveRamp Goodway Group Hearts & Science Libsyn Ads Magnite

Our customers rank us the #1 DSP for performance and customer service. The industry agrees. Come find out why. https://yhoo.ly/4eFMb3q

Our incredible Yahoo trailblazers will be taking the stage with The Female Quotient throughout Advertising Week, sharing insights on leadership, career development, and the evolving media landscape. Want to see it live? RSVP: https://yhoo.ly/3XWiQee Alia Lamborghini Elyse Estrada Shannon Shae Montoya #AWNewYork24

🌍 It’s day 3 of Climate Week! Step one: understand the problem. Step two: measure emissions. Step three (today’s focus): reduce emissions and other forms of waste. We recommend a two-pronged approach to reduction. ✅ Optimizing your digital campaigns to lower your campaign’s carbon footprint can be achieved in a few ways, but the most effective approach is by using green PMPs, GMPs or Climate Shield. ✅ Avoiding high-emitting media is possible with tools that dynamically block low-quality and high-emitting inventory. Interestingly, the two go hand in hand. Low-quality inventory, like ads on MFA sites and non-viewable ads, do little to help a business’s bottom line and are responsible for vast amounts of carbon. Blocking them reduces waste of both carbon and ad dollars. The results speak for themselves. In our latest blog Yahoo's Chandra Cirulnick talks about how Yahoo DSP tapped Scope3 to help brands like USAA achieve carbon reduction in their campaigns. Over the course of the engagement, we helped USAA reduce their carbon while also improving cost efficiencies for their media -- they achieved a 17% reduction in eCPMs and a 22% reduction in cost per site visit (CPSV). https://lnkd.in/eKK64v7H #climateweek #greenmedia #sustainableads #sustainablemedia #digitaladvertising #adtech