Yofi

🚀 We’re excited to highlight our ongoing partnership with JD Sports Canada, a leading retailer with 25+ physical locations and one of the fastest-growing retail brands in Canada. JD Sports Canada was one of the early believers in Yofi and took a chance to partner with us! We have partnered to tackle some of the most prominent challenges facing retailers: bot prevention, identifying return abuse, and improving the customer experience to ensure a seamless shopping experience for loyal customers. A couple of our favorite partnership highlights so far: 🔒 Blocked Millions of Bots: Yofi’s advanced bot-detection technology helped JD Sports protect their exclusive releases and restocks, ensuring they remain accessible to genuine customers and not automated bots. 👥 Eliminated Millions of Fake Accounts: In 2023, our partnership removed millions of fake accounts, improving customer segmentation and email marketing. 🔄 Reduced Time Investigating Bad Actors: By identifying patterns of bad actors and clustering, JD Sports was able to identify bad actors earlier and all of their alias profiles, saving hours of manual investigation. We couldn’t be more thankful for a better partner with whom we have a lot of exciting things coming out soon! 🚀

Exciting news! 🚀 Our CEO & Co-Founder, Jordan Shamir, will be speaking at the REVTECH Summit in Dallas this Wednesday! Yofi is thrilled to be featured in the Innovation Showcase, where we'll be highlighting how our AI-driven solutions are transforming companies think about customer profitability and reducing the impact of return abuse 💡 If you're attending the summit, don’t miss Jordan’s insights on the future of fraud prevention and our mission to make retail safer and smarter! See you there! 👋 #RevtechSummit #FraudProtection #Innovation #RetailTech #AI #FutureOfRetail #CustomerProfitability #ReturnAbuse #RetailInnovation #AIinRetail.

🚀 Introducing Yofi's New Automated Blocklist Feature for Shopify! 🚀 We’re excited to announce the latest addition to Yofi's suite of fraud and risk protection tools: Automated Blocklist Management. 🎉 Say goodbye to the manual grind of managing blocklists! Our new feature takes the hassle out of identifying and blocking bad actors, allowing your team to focus on what truly matters—building stronger relationships with your customers. 🔒 What’s new? ✅ Automated Detection: Automatically detect and block users flagged as bad actors, keeping them from making purchases or tampering with your system. ✅ Real-Time Updates: Stay ahead of threats with real-time updates to your blocklists, ensuring your defenses are always up-to-date. ✅ Streamlined Operations: Save time and reduce errors with fully automated blocklist management, freeing up your resources to focus on growth and customer satisfaction. With Yofi’s Automated Blocklist, protect your business from fraud faster and more efficiently than ever before. Elevate your fraud prevention strategy with the power of automation! 🚫🛡️ Ready to take your fraud prevention to the next level? Let's chat! 📩 #Yofi #FraudPrevention #Automation #TechInnovation #Security #RiskManagement #Ecommerce #Shopify

Huge congratulations to Sean Williams and the SOLEcial Studies CommUNITY Academy (SSCA) for their incredible work spreading diversity of thought and skills within the sneaker world! There is genuinely no one more authentic for his love for sneakers and the entire ecosystem around it than Sean. Proud of your success and always cheering you on! #sneakers #nike #jordan

🚀 Rethinking Customer Profitability: It's Time for a Change 🚀 At Yofi, we’re on a mission to transform how brands and retailers think about their customers. For too long, companies have focused solely on top-line growth—ignoring the fact that not all customers are created equal. 📊 Imagine knowing not just what your customers buy, but how often they return items, the discounts they chase, or if they engage in fraudulent behavior with multiple profiles or aliases. 🤔💡 With Yofi, this isn’t just possible; it’s actionable. Our CEO Jordan Shamir provides a detailed walkthrough video here: https://ow.ly/6CGs50Tp73v We dive deep into metrics like purchase history, return rates, discount usage, and identify bad actor (including bad actor clusters that detect and aggregate multiple profiles). Armed with this data, Yofi determines customer-level profitability and provides actionable recommendations: ✔️ Are they a loyal, profitable customer? Let’s make their experience smoother—less friction, more delight. Perhaps we unlock benefits, such as free returns or early access. ⚠️ Are they costing your business more than they’re worth? It’s time to introduce some strategic friction to safeguard your margins. Maybe they need to return in-store, or all sales are final. The days of treating every customer the same are over. Let’s start focusing on the customers who truly drive your business forward and strategically manage those who don’t. Because at the end of the day, it’s not just about making a sale—it’s about making the right sale. 🛍️💵 #CustomerProfitability #RetailStrategy #Yofi #FraudPrevention #RetailInnovation #DataDrivenRetail #CustomerInsights #BusinessOptimization #ProfitableCustomers #RetailAnalytics

🔍 Elevating Trust in 3rd-Party Marketplaces: A Balanced Focus on Buyers and Sellers 🔍 In today’s hyper-competitive landscape, where Customer Acquisition Cost (CAC) and Lifetime Value (LTV) are crucial metrics, trust is the bedrock of a successful marketplace. At Yofi, we’re not just identifying bad actors—we’re creating a new level of trust by focusing on both buyers and sellers. For 3rd-party marketplaces, the stakes are high: one bad experience can deter a buyer, while fraudulent sellers can erode the entire platform’s reputation. Yofi’s approach goes beyond traditional fraud detection. We use thousands of first-party signals and advanced machine learning models to understand the intentions of both buyers and sellers. Here's how Yofi makes a difference: ✔️ Balanced Trust Building: By focusing on both sides of the transaction, Yofi helps ensure that buyers feel confident making purchases and that sellers are shielded from fraudulent behavior. This balanced approach is crucial for sustaining long-term relationships and driving repeat business. ✔️ Optimizing CAC and LTV: Trustworthy interactions directly impact CAC and LTV—happy buyers are more likely to return, reducing acquisition costs and increasing their lifetime value. For sellers, a fair marketplace means better retention and lower churn rates. ✔️ Personalized Interventions: Yofi’s models categorize customers into distinct segments, allowing marketplaces to tailor policies and create personalized experiences that enhance trust, whether that means adding friction for potential abusers or streamlining the journey for loyal customers. In a world where every dollar spent on acquiring a customer matters, and every interaction counts toward their lifetime value, building trust isn’t just an option—it’s essential. With Yofi, marketplaces can achieve the balance needed to thrive in this competitive environment. 🤝 #MarketplaceTrust #Yofi #CustomerIntentionality #CAC #LTV #FraudPrevention #InnovationInRetail #TrustBuilding #BalancedApproach #CustomerAcquisition #LifetimeValue #EcommerceInnovation

🚨 Fraud in the digital age takes on new forms. Recently, a man was sentenced to 60 years in prison for using streaming bots to generate millions of fake plays and royalties. According to recent news articles, this fraudster was able to earn over $10M in royalties by simply using AI-generated songs and bots to stream them. This case is a stark reminder of how tech-savvy fraudsters can manipulate systems for profit, but it also underscores the importance of robust security measures in the digital economy. Full article below! #DigitalFraud #StreamingBots #CyberCrime

🚨 AI vs. Captchas: A Critical Line of Defense? 🚨 The New York Times article last week on bots highlights a fascinating challenge in AI: ChatGPT struggled to solve captchas—a critical defense against bots. But then, it went a step further: hiring a human on TaskRabbit to solve them. 🤯 If AI can bypass security measures by simply outsmarting a human, it’s clear that the next-gen bot prevention has to be smarter, too. Time to level up our defenses. 🛡️ Link to the article here: https://lnkd.in/dcUe-YV3 #AI #Cybersecurity #BotPrevention #AIBots #NextGenSecurity #AIChallenges #TechDefense #CyberThreats #BotDetection #AIInnovation #DigitalSecurity #AIAdvancements #BotDefense

Whoa. Free engagement rings at Tiffany's? Say it ain't true!

The recent news about Telegram isn't surprising to us. We've been monitoring hundreds of Fraud / Abuse communities on Telegram for over 2 years. It is shocking to see how coordinated and sophisticated these bad actors have become - especially for brands and retailers. New York Times recently had a great article about this very same topic. Some of our customers had (past tense!) seen losses upwards of $50M or more - direct hits to EBITDA margin. It's a growing threat that many retailers are unaware of. Let us know if this is something you need help with! #TelegramAbuse #FraudCommunity #RetailFraud #CyberSecurity #BrandProtection #RetailTech #EcommerceSecurity #OnlineFraud #DigitalRisk #CyberThreats #FraudPrevention #RetailSecurity #YofiTech