York IE

Pricing is a growth lever, not a guessing game. In today’s competitive market, the right pricing strategy can be the difference between just surviving and truly thriving. Join Vickrum Nabar, Gina Perrelli, Rob Litterst, Jordan Lieberman, and Matt Shapiro on October 22nd as they dive into how to build a dynamic pricing strategy that evolves as your business scales. From early-stage experimentation to pricing for long-term success, this session will offer insights for startups at every stage. Don’t miss this opportunity to learn from industry leaders who’ve been through it all. https://hubs.la/Q02QYcld0

7 questions to ask target customers so you can build a better product: What challenges are you facing? How are you trying to solve those challenges? How is this product better than your current solution(s) to those challenges? How are your current solution(s) better than this product? What other use cases can you envision for this product? Would you buy this product today? Why or why not? What additional functionality would you like to see in this product? Why? Creating a product feedback loop that makes it easier to find out what’s working and what’s not — so you can build a product that truly meets your customers’ needs. Find out more from Mike Veilleux: https://hubs.la/Q02Ryt5B0

B2B startups miss out on more than 15% of potential revenue due to weak pricing strategies. On October 22nd, join pricing experts as they discuss how to build effective pricing models from the ground up. Whether you’re an early-stage founder or managing a growing startup, you’ll learn actionable strategies to drive revenue through smarter pricing. Register today and start capturing the value your product deserves. Link to register in the comments.

NH Business Review wrote about how York IE works with J.P. Morgan Commercial Banking to provide holistic support for growing tech companies. "We really want to be that one-stop shop that tech companies can go to for help, and that’s why that relationship with JP Morgan is interesting," said Adam Coughlin in the piece. “It’s a great opportunity for both of us, too, because we have a great network and reputation in the startup community. They have a great reputation, just in general, and it’s a win-win of both of us working together." Read the feature here: https://hubs.ly/Q02SrcQq0

Tech companies everywhere are looking to explore the possibilities of Generative AI, Large Language Models (LLM), and Retrieval-Augmented Generation (RAG). But what's the best way to explore and experiment with these technologies on the fly? Our new Generative AI Proof of Concept (POC) can help. York IE’s POC solution provides AWS-based startups with a flexible, accessible, and rapid way to test innovative AI-driven functionality. Here's what you can achieve: 🤖 Experiment with AI-driven insights using your company’s unique data 🤖 Automate internal tasks and enhance customer engagement 🤖 Receive a fully functional POC chatbot in just 3 months Ready to see what AI can do for your business? Learn more and get started: https://hubs.la/Q02Rn2s20

Had a wonderful day yesterday celebrating the NH tech ecosystem at the Innovation Summit hosted by the NH Tech Alliance! Wonderful job by our own Mike Veilleux on his Product Market Fit talk!

Our Marketer Spotlight series focuses on the individuals crafting stories, orchestrating go-to-market strategies, and executing across all channels. In this week's Marketer Spotlight, we spoke to Kristen Stoneman, marketing director at Ark Technology Consultants. Kristen shared how her background as a DJ paved the way for her future marketing career and dished on everything from KPIs to achieving sales/marketing alignment. Check it out here: https://hubs.la/Q02RyJVQ0

We're excited to attend the Venture Atlanta Conference next week! Let us know if you'll be in attendance and would like to connect with Matt Shapiro and the team. #VA2024

Every startup is different, but what’s the one thing they all have in common? Pricing strategy. Whether you’re just starting out or scaling rapidly, your pricing strategy can make or break your business. On October 22nd, join our panel of experts, featuring our own Matt Shapiro, Vickrum Nabar of JPMorgan Chase Commercial Banking, Gina Perrelli of Stay AI, Jordan Lieberman of Paddle, and Rob Litterst of PricingSaaS as they share real-world examples of winning pricing strategies. They’ll talk about startups that got it right, and others that learned valuable lessons along the way. This is a must-attend event for any founder looking to scale their business. Don’t miss out on these valuable insights – sign up today! https://hubs.la/Q02QYl2T0

U.S. companies received nearly $31 billion in angel and VC funding in Q2. 📈 That's a 61% increase over Q1. Some traditional startup hubs, including Silicon Valley, New York and Los Angeles, contributed to this growth. But so did many emerging markets across the country. Our latest research highlights the 10 metro areas where funding increased the most — and the startups driving that growth. Dive into your free copy: https://hubs.la/Q02QLh5F0