Your Lighting Brand

Last week, the YLB team had a week-long initiative focusing on customer success! We engaged in insightful discussions and hands-on activities dedicated to enhancing our client's experiences. We wrapped up the week with a happy hour at a local brewery, celebrating our team's hard work! 🙌 #CustomerSuccessWeek #ClientFirst #CheersToSuccess

✨ The 1050 Linear Floodlight Series by Vista Pro Commercial just got a major relaunch! We crafted a comprehensive campaign that spanned social, web, and a live webinar to highlight its superior performance and durability. Read our latest newsletter to learn how we brought this product back to the forefront! #FeaturedProject #ProductRelaunch #MarketingCampaign 

The YLB team had an incredible time last week at ArchLIGHT Summit! From engaging with industry leaders to witnessing the latest advancements in lighting, it was a privilege to capture every moment. 📸 We can't wait to share the exclusive footage with you! #archlightsummit #videoproduction

Join us in welcoming our newest addition to the team, Andrew Rood! 🎉 As a Project Coordinator, Andrew works closely with both our team and clients to ensure the successful execution and delivery of our maintenance, design, and marketing projects. When he’s not at work, you’ll find Andrew running, exploring local craft breweries, hanging out with friends, or enjoying the lake. 👋 Welcome aboard, Andrew! We’re excited to see your coordination skills in action! #meettheteam #newhire #welcometotheteam

We wanted to give a special shoutout to Lily Lime, our incredible Content Coordinator! 🥳 Last week, Lily received numerous client praises for their outstanding customer service. Thank you, Lily, for your dedication and always going above and beyond for our clients. We appreciate you! #TeamAppreciation #CustomerService #YLB

Today, we're celebrating Cammy McWilliam's 5-year workiversary! 🎉 Over the past five years, Cammy has truly elevated our clients' brand visibility with her creativity and passion. Cammy shared, "What I love most about my job is building strong client relationships and continuing to advance my design skills." We are so proud of you, Cammy! We can't wait to see more of your designs in action!

👀 Wondering how to make your brand stand out in a saturated market? It takes more than great products and services to get noticed. Today's consumers seek genuine connections and shared values with the brands they support. Your website is the ultimate platform to showcase your unique brand story. Here's how you can leverage it to stand out! 🌎 Showcase Your Positive Impact: Your website should highlight how your business positively influences your community, environment, and the lives of your customers and employees. Share stories of your contributions, whether it's through sustainability efforts, community initiatives, or the positive work environment that fuels your success. This transparency builds trust and sets you apart from competitors. 📈 Gather Testimonials & Data: Incorporate authentic testimonials, compelling data, and personal anecdotes to create a narrative that resonates with your audience. Real stories from satisfied clients and impactful data can illustrate your values and the tangible benefits of working with your brand. 🌟 Craft an Authentic Narrative: Your unique brand story should reflect your core values and vision. Use your website to narrate this story in a way that's engaging and relatable. Highlight your brand's journey, mission, and how you make a difference. An authentic story has the power to inspire, connect, and drive meaningful growth. Need help making your brand stand out? Reach out to us today! #brandstorytelling #websitestrategy #marketingtips #webdesign

Want to have some fun and receive CEU credit simultaneously??!! Of course, you do! Join us at ArchLIGHT Summit on 9/18 to learn about Extended Reality (XR) technologies and how they can transform lighting design, education, and visualization, and receive 1 LU / 1 IDCEC. 🚀 🎓 Add it to your calendar here: https://sched.co/1bObi Whether you're just dipping your toes into the world of digital visualization or you're a seasoned expert looking to stay ahead of the curve, this interactive session promises to equip you with the knowledge, inspiration, and practical insights needed to harness the full potential of VR, AR, and MR in your lighting design practice. What You’ll Learn: 💥 Understanding XR Fundamentals: Learn the basics of Virtual, Augmented, and Mixed Reality, focusing on their use in architectural visualization and lighting design. 👨🎨 Integrating XR into Design Workflows: Discover how to incorporate XR tools into design processes to visualize lighting scenarios, improve client communication, and navigate challenges in creating immersive environments. ✨ Evaluating Advanced XR Techniques: Gain insights into advanced XR techniques, including AI-driven algorithms and real-time global illumination, to achieve photorealism and stay ahead of industry trends. #archviz #designingwithxr Your Lighting Brand

Check out our latest collaboration with OCL Architectural Lighting! Our team used 3D rendering and product animation to create a stunning video that showcases their two new pendants alongside their existing collection. Give it a watch, and let us know what you think! 🎥 #ProductVideo #3DAnimation #VideoProduction

We’re excited to announce that YLB will be attending the ArchLIGHT Summit trade event once again this year as the official videography crew, and we can’t wait to connect! 🌟 Our Viz Team will be on-site, capturing every exciting moment—from engaging conversations to cutting-edge innovations. Driven by our passion for storytelling, we’ll share these experiences with you through high-quality video, bringing the event to life for those who can’t join us in person. Stay tuned for exclusive footage and highlights! #archlightsummit #videoproduction #seeyouthere