Growth Machine

🚀 BIG News from Growth Machine! 🚀 For over six and a half years, we’ve been perfecting the art of crafting high-quality content that not only resonates with readers but also ranks highly in search results. And now, we're thrilled to announce that we’re officially expanding our services with an impressive lineup of 16 brand-new content offerings! Whether you need help with content auditing and planning, editorial reviews, writer matchmaking, or specialized marketing content like newsletters, white papers, and landing page optimization — we've got you covered. But that’s not all! We’re also excited to offer services like short-form content creation, podcast repurposing, and custom content tailored to your unique needs and goals. Ready to elevate your content game? Contact us today to learn more about how our new services can help you achieve even greater success! ➡️ https://lnkd.in/ga7HEjTY #contentmarketing #linkbuilding #seoagency

Are you subscribed to our newsletter? If not, you might miss out on Olivia Diallo's take this week on Google Trends’ newest guide and how to use it for your SEO strategy! Plus, we’re covering Google’s ranking rollercoaster and the retiring sitelinks search box. ⬇️ Subscribe below to stay up-to-date on the latest trends and SEO insights that keep you ahead in search! https://lnkd.in/ggtymT7N

New to SEO? We all were at some point! It’s easy to feel overwhelmed with terms like “backlinks,” “technical optimization,” and “keyword research” flying around. But here’s the thing—SEO doesn’t have to be complicated. At Growth Machine, we believe anyone can master SEO with the right roadmap, one that breaks down each step and focuses on results. Here’s a beginner-friendly look at our 10-step approach to help you understand what it takes to make your website shine in search. 1️⃣ Audit your foundation: Start with an in-depth look at your current setup. The better the foundation, the better the results. 2️⃣ Set clear objectives: Goals keep you grounded. Focus on what you want to achieve, whether that’s visibility, traffic, or sales. 3️⃣ Keyword research with intent: Target keywords that align with searcher intent. People looking to buy vs. learn need different answers! 4️⃣ Content with a purpose: Create content that matters and stick to a calendar that keeps it fresh and relevant. 5️⃣ Commit to quality content: Don’t just aim to rank; aim to make an impact. High-quality content is what keeps visitors engaged. 6️⃣ Optimize the technical side: Load time, mobile friendliness, and structured data aren’t flashy but are SEO essentials. 7️⃣ Synchronize across platforms: Use SEO as a foundation for other channels—social media, email, and paid ads work even better with SEO. 8️⃣ Backlinks with integrity: Build trust and authority by connecting with reputable sites in your industry. 9️⃣ User-friendly experience: Make your site easy and enjoyable to use—good UX is good for SEO too! 🔟 Analyze, tweak, repeat: SEO is a living strategy. Track what works and be ready to refine as you go. Ready to make your SEO strategy work as hard as you do? 

Quality >>>> Quantity

Have you ever gone into a grocery store, grabbed what you think you need, and then realized later you forgot half the ingredients for dinner? (Yeah... same 😅) That’s what it's like trying to boost your site's traffic without keyword research. Think of keyword research as writing down your grocery list before you go shopping — it ensures you’ve got your bases covered before you even start cooking, or in your case, crafting your content. Whether it’s long-tail keywords that address specific questions or phrases that solve problems, these are the ingredients that will actually draw people to your website. Growth Machine is a content marketing boutique who specializes in content strategy and marketing content. Can we help you create that grocery list? https://lnkd.in/g8VD37bh

Congratulations to our VP of Sales Lindsay Rios!

You know when you hear the word "coffee" and instantly think of Starbucks or Dunkin'? That's 'share of voice' at work. These brands own the conversation in their industry! But here’s the catch: SOV isn’t just for the big guys. If you're a small business, tracking your share of voice is a powerful way to understand your place in the market. And if you want more of that mindshare, you'll need to outsmart, not outspend, your competition. What’s your biggest challenge in being the brand people talk about?

Our CEO answers a question we're hearing a lot lately!

If you run an online store and you’re not blogging, you could be missing out on some serious growth. Here’s why: 🎯 Address Customer Needs: Creating a blog for your e-commerce store is a great way to provide valuable, informative content for your customers. You can use it to address their interests and common pain points, get to know them better, and learn what truly makes them tick. 🎯 Boost Brand Awareness and SEO: Each blog post is a fresh opportunity to rank for specific keywords that your target audience is searching for. By crafting content that matches their search intent, you make it easier for them to find you among a sea of competitors. 🎯 Drive Conversions: Effective blog content does more than just drive traffic; it can also improve conversion rates for your e-commerce store. By incorporating high-quality visuals of your products and using clear, compelling calls to action, your blog can guide readers toward making a purchase. Still not convinced? Check out how a dog supplement brand grew their traffic by 11,212% in just 10 months with a smart SEO and content strategy! https://lnkd.in/gVT8fp6h If you're an e-commerce brand who has no idea where to start with SEO, let our guide help: https://lnkd.in/gZSaA9Rw Do you think a blog could boost your store’s sales? ⬇️

You might’ve heard people use the terms “reach” and “impressions” interchangeably... but they’re NOT the same! Imagine that you’re throwing a party. Reach is how many people show up. Impressions? That’s how many times you see them in the crowd throughout the night. The more unique people that see your content, the higher your reach. But impressions tell you how often that content gets shown. Both are important for building brand awareness and driving conversions. Do you think it’s more important to get more people in the door or make sure they remember you? ⬇️