Zanoli Digital

3 Easy ways to start making business content (For serviced based business) 1. Give advice: If people are interested in your service, all objections come down to 'will you actually be able to do the thing you're promising'. So use social media to show them what you know for free. 2. Show your work: You probably serve a specific avatar, so let people know what you have already done. The more they can see that the harder it will be to object to. 3. Work Culture: Show the behind the scenes of your business. Think about every time you get a hair cut and you have a great conversation. How much more likely are you willing to come back to that same barber? Show that you are friendly and that you care about your clients. [Not as strong as the first 2, but still is helpful] The format you use is important, but start with what you like to make. So you can use the graphic below to get started on whatever platform you choose.

You can now hit all platforms with one type of content, short form video. Short form video is a fantasic place to start making business content; It forces you to be concise and adress specifc questions. When you can master this craft it can do unbelivable things for your business.

If you work with Physical Products, content can be simple. You're product probably already solves a problem people have, so show them how it does that. In this case if someone is looking to buy land we have now shown them a great option. It doesn't have to be complicated.

If you’re a coach a great way to build an audience is to teach on your profile. It sounds obvious but so many people still don’t do it. When your provide free value people want to follow and engage.