Used and certified cars are feeling the pressure as #newcar inventory grows to 3 million. What's next for dealerships? Learn more in ZeroSum's State of the Dealer report https://hubs.li/Q02W8k7K0
ZeroSum
Advertising Services
Grand Rapids, Michigan 5,026 followers
Modern automotive marketing for tomorrow’s top dealer.
About us
ZeroSum is an industry leader in software, marketing, and data science. We're putting that knowledge to use in the automotive vertical. Our team of automotive, technology, marketing, data, and software leaders have been working in the space with several different teams over the past decade. In late 2017, we brought these disciplines together to form an automotive marketing organization. Focused on disruptive market share growth tactics we learned the value of the data and information swirling around this industry. Leveraging the tools and resources of our roots, one of the world's largest privately held media companies, Advance, we sought out to compile all of this data and give our teams access to an unmatched data platform. Built on Microsoft Azure, and leaning into machine learning, artificial intelligence and our wealth of data, we launched ZeroSum AI. We’re the only player in the space using artificial intelligence, machine learning and vast amounts of data to understand and then influence the landscape. We model exactly what is happening market by market and deliver that intel to our partners.
- Website
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https://www.zerosum.ai/
External link for ZeroSum
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Grand Rapids, Michigan
- Type
- Privately Held
- Specialties
- Automotive Marketing, Data Science, Market Share, Search Engine Marketing, Display Advertising, Social Media Advertising, OTT, CTV, Search Engine Ads, Social Media Ads, Artificial Intelligence, AI, and Machine-Learning
Locations
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Primary
99 Monroe Ave NW
200
Grand Rapids, Michigan 49503, US
Employees at ZeroSum
Updates
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Artificial Intelligence is reshaping the automotive industry, but its true power lies in the data behind it. At ZeroSum, our MarketAI platform leverages comprehensive VIN-level insights to help dealers optimize their inventory promotion and maximize sales. As AI becomes more prevalent, the companies that prioritize data quality will lead the way in automotive marketing. Learn how ZeroSum is defining the future with AI-driven market intelligence https://hubs.li/Q02VSBRx0
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New vehicles hit a momentous milestone, surpassing 3 million for the first time since the earliest days of the Covid pandemic in April 2020. Market Adjustments are also on the rise. What does this mean for dealers who are operating in a more competitive new vehicle landscape? Reach out and we'll share solutions to navigate this changing environment. https://lnkd.in/gR33JXbR
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Supply vs. Demand in the 2024 Electric Vehicle Market. What's Next for Automakers? https://hubs.li/Q02TT2mb0
Supply vs. Demand in the 2024 Electric Vehicle Market. What's Next for Automakers?
zerosum.ai
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Last week Dealer Success Manager Taylor Moore and Performance Analyst Nicole Wilson gathered supplies and donations to help those affected by Hurricane Helene. Our team raised $500 to put towards essentials like canned food, diapers, and water. Taylor and Nicole worked with a local group in Charlotte, NC to collect donations and deliver supplies. Our thoughts are with all those affected by the storm and we're proud of what our team was able to accomplish quickly to help those in need.
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The latest State of the Dealer report reveals a momentous milestone. New vehicle inventory has surpassed 3 million units for the first time since April 2020! Market Snapshot: - This marks a significant recovery, reaching pre-pandemic levels - New vehicle movement is forecast to rise to 1.2 million in October - Turn rate is climbing for the third consecutive month What does this mean for dealers? - More options for customers - Potential for increased sales - Opportunity to optimize inventory strategies Learn more in ZeroSum's State of the dealer monthly report. https://hubs.li/Q02SnNVD0
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New Vehicle Inventory Surpasses 3 Million For the First Time Since April 2020 https://hubs.li/Q02S1MDj0
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Older, Higher Mileage Used Vehicles Call for Marketing Strategy Adjustments https://hubs.li/Q02R6RzJ0
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ZeroSum reposted this
In January 2020 - right before COVID made its presence known - the number of new vehicle models with marketed prices under $25,000 was 40. Today, due to price increases and lower-end model discontinuations, that number is down to just 6. And those choices are offered by just three vehicle makes: Kia Forte Kia Soul Hyundai Venue Nissan Kicks Nissan Sentra Nissan Versa What is your dealership doing to appeal to consumers looking for affordable entry-level new vehicles? https://www.zerosum.ai/
ZeroSum | Modern Automotive Marketing, Data, and Software
zerosum.ai
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In January 2020 - right before COVID made its presence known - the number of new vehicle models with marketed prices under $25,000 was 40. Today, due to price increases and lower-end model discontinuations, that number is down to just 6. And those choices are offered by just three vehicle makes: Kia Forte Kia Soul Hyundai Venue Nissan Kicks Nissan Sentra Nissan Versa What is your dealership doing to appeal to consumers looking for affordable entry-level new vehicles? https://www.zerosum.ai/
ZeroSum | Modern Automotive Marketing, Data, and Software
zerosum.ai