Zeus Jones

What makes a successful Brand Identity? In our latest Substack post, we explore the most common misconceptions and consistent themes when it comes to building meaning into brand design. 🎨 From where to start to knowing when it’s time for a refresh, Alex Register answers the burning questions we’re often asked about brand identities. While the right formula is going to be different for every company, we believe brand design is about driving deeper meaning and relevance in your expression. 👉 Read more on our Substack, WithinSight: https://lnkd.in/gfT8S54g

The rejuvenation of Nerds candy is a powerful testament to the impact of #BrandInnovation and its influence across all areas of the business. In our collaboration with Nerds, we embraced the modern 'nerd' identity, helping embed it into the cultural zeitgeist and contributing to over $500 million in annual revenue. 🍬 https://lnkd.in/gWC7WZy3

When Nerds wanted to evolve from a nostalgic candy brand to something bigger, they partnered with us to imagine and design an entire pipeline of product innovation concepts that connected to culture. 🍬 We knew this would be a challenge. In a crowded candy market, it’s tough to stand out. But Nerds had something special—an opportunity to tap into the edgier, cooler parts of modern Nerd culture. So we leaned in, exploring more than a dozen growth paths that would resonate with their audience. The result? The creation of Nerds Gummy Clusters and a meaningful brand that drives sustained growth. Read the case study to learn how we transformed Nerds into a brand that now generates more than $500M in annual revenue — and dominates culture: https://lnkd.in/gR85tXet #BrandInnovation #MeaningfulBrands #ZeusJones #Nerds #Candy #Marketing #BusinessGrowth

How does brand actually drive business growth? Recently, we hosted a dynamic panel with brand leaders: Doug Martin from General Mills, Allison ("Ali") M. Wing from Oobli, and Paul D'Arcy from Miro. They shared powerful insights on leveraging brand as a growth engine. Here are five key takeaways that could transform your approach. 🎥 Watch the full webinar here: https://lnkd.in/g6A-vgGY

Join us on Zoom tomorrow, 9/27 @ 11:30am CT! Our own Adrian Ho will chat with some of the most inspiring people we know in the world of brand—leaders that are proving brand and growth are not two different paths. 💻 Register here: https://lnkd.in/gRJHZHu7

Join us Friday, 9/27 for a conversation with brand leaders, Allison ("Ali") M. Wing, CEO of Oobli; Doug Martin, CMO at General Mills; Kimberly Cooper, Senior Vice President of Marketing at The John F. Kennedy Center for the Performing Arts; and Paul D'Arcy, CMO at Miro. We’ll discuss the crucial role of branding in driving business growth, including: — Common pitfalls in brand building — The conflation of marketing and branding — Effective strategies for brand growth that work in today’s landscape — Why strong brands continue to outpace their competition in a challenging market Register here: https://lnkd.in/gRJHZHu7

Come work with us! We’re looking for a full time, Minneapolis-based Office Manager with 3+ years experience to oversee a range of responsibilities across operations, culture and people. https://lnkd.in/dCT_vgN

Don’t miss our upcoming session with leaders from General Mills, The Kennedy Center, Oobli, and Miro as we explore how strong brands drive business growth. In a time when many brands have lost their spark by relying on outdated playbooks and focusing too much on short-term metrics, this session will uncover why strong brands continue to outpace their competition.

More of our favorite pieces of work for Ecolab. ✨ See how we rebranded the global science leader and brought cohesion to their entire enterprise: https://lnkd.in/gNr_mvuz

Join us for a conversation with brand experts from General Mills, Oobli, The Kennedy Center, and Miro as we dissect the critical role of brand in driving business growth. In a time where many brands have lost their spark, chased outdated playbooks or focused on short-term metrics, this session will explore why strong brands continue to outpace their competition. Panelists include Doug Martin, Chief Brand & Disruptive Growth Officer at General Mills; Kimberly Cooper, Senior Vice President of Marketing at The Kennedy Center; Paul D'Arcy, CMO at Miro; Allison ("Ali") M. Wing, CEO of Oobli; and Adrian Ho, Co-founder and Chairman of Zeus Jones. https://lnkd.in/gUXtfSN8