Zirinsky Strategy LLC

I loved my recent conversation with Paula Zirinsky about personal branding for lawyers ⚖ Paula is one of Propense.ai's #BDDifferent thought leaders and has a wealth of marketing, and specifically branding knowledge, to share. Several themes emerged from our conversation, but the importance of vulnerability when developing a personal brand really resonated with me. Lawyers and accountants don't like vulnerability, but it's central to developing a personal brand and developing business. Thank you Paula for sharing your experience with us! Full interview in the comments ⬇

Paula Zirinsky recently provided a detailed explanation of WHY vulnerability is necessary for developing a personal brand but, even more importantly, she shared best practices for HOW to build your personal brand and develop thought leadership. Ask yourself: 1️⃣ What is it that I think I'm good at? 2️⃣ What do I really like to do? 3️⃣ What are my goals? Write down your answers 📔 Then validate them with your network. Now THAT'S vulnerability. But, as Paula shares, it's what's necessary to put you on the road to thought leadership. #BDDifferent #BD #accounting #legal #propense

Albert Einstein may have said it best: "Creativity is seeing what others see and thinking what no one else ever thought." Indeed, the development of the technologies behind GenAI and ChatGPT have been among the most significant creative breakthroughs of our lifetime. The technologists charged with developing and training the algorithms enabling computers to create every type of conceivable content have been nothing less than brilliant. These transformative technologies have proven to be wonderful things for marketers. They have helped to set the stage for efficiency and automation, theoretically freeing time for creativity rather than repetitive tasks. But have they? 💡 The reliance on these tools by the teams using them comes with costs, among them: ➡ The reduction of time teams previously spent creatively collaborating, time that often led to breakthroughs and genuine innovation. ➡ A prevalence of the 'sameness' factor in their output, which creates even more sameness when fed back in. ➡ A model trained and fed with endless content from unwilling sources, often with no knowledge or without permission. It is not just GenAI that may pose threats to humans—it is humans themselves. Click below for full article. #AI #GenerativeAI #ChatGPT #marketing #technology #creativity

According to LinkedIn’s U.S. Workforce Confidence Index: ”Four in ten workers in the U.S. report being burned out.” In “Stress, Burnout and the Responsibility of the Board,” my latest article for Private Company Director, I discuss how by proactively addressing stress and burnout, boards not only fulfill their fiduciary duties but can help to build a healthier, more resilient organization positioned for long-term success. Why is this so important? ➡ Directors have a duty of care to ensure that working conditions do not jeopardize employees’ health and well-being. ➡ Ignoring burnout could expose the company to potential legal liabilities, including claims related to unsafe working conditions or inadequate mental health support. ➡ Burnout can reduce productivity, result in high turnover, and erode company culture, directly impacting a company’s bottom line. To read more, click below. #burnout #stress #mentalhealth #healthyworklifebalance https://lnkd.in/gNwyhKFm

Recap of recent Office Hours with Lydia Bednerik Neal of Blattel Communications and Paula Zirinsky of Zirinsky Strategy

We're excited to welcome 3 new thought leaders to our #BDDifferent community! Danielle Berg - Founder, Evolve Partners; Former Chief Growth & Marketing Officer, Aprio Janet Altman - CMO, Kaufman Rossin Paula Zirinsky - Founder, Zirinsky Strategy LLC; Former CMO, K2 Integrity We're thankful to have each of their unique perspectives and experience as a resource to our members! We'll be sharing interviews with each of our (11!) thought leaders over the next few months where they'll provide their perspective on how today's professionals can #BDDifferent. DM Timothy Keith, Michael Couch, or Dylan Smith to learn more about how you can participate. #AI #accounting #legal #businessdevelopment

What sets apart lawyers who have achieved thought leadership status from those who have become great content marketers? While the terms thought leadership and content marketing are often used interchangeably, they are not the same. Explore these nuances and what makes a great thought leader in this overview. https://bit.ly/4bWRiun