Zoovu

When we started planning for our live event with Microsoft’s Ed Noble, we wrote down one goal above all: Show ecommerce pros that adopting AI is actually possible and not just a boardroom talking point.    There’s a lot wrong with how the industry talks about AI. It’s vague. It's grandiose. It lacks action.    It’s not the fault of the people on the ground. They’ve been promised magical tech without a roadmap to how to adopt it in practical, tactical ways. Of course there’s a buzzword bottleneck.    We wanted to fix that. So, we went to the team we know is doing it better than anyone else—Ed and the team at Microsoft.    Their story about adopting AI and using it to create amazing customer experiences across hundreds of retail partners is not only inspiring, but it’s also full of tangible takeaways you can replicate at your business.    There’s still time to save your (virtual) seat and hear from Ed in our live session on Wednesday. You can register here https://bit.ly/3BIw1bs #Ecommerce #AI #Retail #GenerativeAI

We analyzed 2,500 elements on 125 product pages so you didn't have to. Here are four big takeaways on what ecommerce brands are doing to increase conversion rates on product pages... #Ecommerce #EcommerceStrategy #Merchandising

Product pages are where most customers decide to buy. But there isn’t a lot of differentiation between one site and another. In fact, our analysis of 125 product pages found that 71% of brands use the same seven elements on PDPs: 1. Product imagery (100%) 2. Pricing (96%) 3. Customer reviews (90%) 4. Related product suggestions (89.6%) 5. Interactive elements (68.8%) 6. Shipping information (59.2%) 7. On-page promotions (56.8%)   With so much at stake for ecommerce brands, we went looking for big opportunities for differentiating your PDPs and optimizing them for conversion:    Use generative AI for personalization     Only 16% of product pages are personalized. That makes sense—personalization at scale is hard. Live chat is more prevalent (on 40% of PDPs). But again, that’s difficult and expensive to scale and maintain.     Some brands are bridging the gap by using generative AI tools to create personalized product descriptions, imagery, offers, and to answer customer questions. While it’s still early in the gen AI era, companies like Microsoft are seeing conversion rates jump by an average of 25% when using these tools.    Translate technical product specs into use cases or benefits    Most product specs only make sense to two small groups: product developers and enthusiasts. Most customers are completely lost looking at the spec section of PDPs. The opportunity is in translating these specs into information that customers want to know. For example:   • E-TTL II Flash metering = Automatically adjusted flash  • 40 dB(A) re 1 pW = This product operates quietly  • 10mm midsole drop = Cushioning that’s a balance of comfort and support   Add contextual images    How do you differentiate your picture of a shoe (or fridge or bike, etc.)? One tactic is to add context to product images.    For example, Patagonia goes a step beyond sizing charts and modelled shots by showing what its jackets look like on people of different shapes and sizes. It’s a great strategy for increasing buyer confidence and decreasing returns.     Want more ideas for optimizing your product pages for conversion? Get your copy of the Ultimate Guide to Product Detail Pages here https://bit.ly/4bXzMGJ #Ecommerce #Etail #Retail

Personalization has been a goal of ecommerce brands almost from day 1. But basic personalization doesn't cut it anymore. Want proof? How about the stagnant conversion rates in ecommerce? Or the skyrocketing return rates?   The answer is not to look outside of personalization. It’s to double-down on it with micro-moments of personalization.   Customers want personalization when they least expect it. They want it on TikTok. At the dog park. At the subway station.     When you're looking to dive deeper into personalization in 2025, think about these strategies and take inspiration from these brands ⬇️ #Ecommerce #CustomerExperience #Retail #ProductDiscovery

On November 6, we're sitting down with Ed Noble from Microsoft and picking his brain on his ecommerce playbook. We're going to be asking about how they successfully adopted gen AI, what consumer insights they value most, tips for working with hundreds of retailers, and so much more. Save your seat for the live session together with Retail Customer Experience https://bit.ly/3BIw1bs #Ecommerce #Retail #Microsoft

Getting someone to buy once is hard. Getting them to come back again and again? Insanely difficult.    Cracking the formula for customer loyalty in ecommerce comes down to four things, according to Allison Giorgio:    1. Trust  2. Personalization  3. Convenience  4. Community    But the real magic happens when you wrap these four things into a single experience.    Listen to the full conversation with Allison in the latest episode of From Search to Discovery https://spoti.fi/3YsM1r7 #Retail #Ecommerce #CustomerExperience #CustomerLoyalty

What's going to knock gen AI off its perch atop everyone's mind? Here are five candidates for 2025 ⬇️ #Ecommerce #Retail #2025Predictions

In the latest episode of the From Search to Discovery podcast, we sat down with Allison Giorgio from Wellness Pet Company and chatted about:    - The formula for creating loyal customers in ecommerce - How to create micro-moments of product discovery, both on and offline  - How consumer behavior is changing and how smart companies are adapting    Listen to the full episode here https://spoti.fi/3YsM1r7 or look up From Search to Discovery on Spotify. #Ecommerce #Retail #CustomerExperience #Podcast

In an era where online shopping is a commodity and brands are drowning in a sea of sameness, customer experience is the last true differentiator for ecommerce companies. That's why we're sitting down with Ed Noble from Microsoft to talk about their formula for creating experiences that turn customers into life-long fans. In this live session, in partnership with Retail Customer Experience, attendees will learn the three key elements that make up this formula, including: • Optimizing product data so it's discoverable and AI-ready • Empowering retailers with AI-powered product discovery experiences • Collecting unique and actionable insights from consumers Secure your spot at the live event https://bit.ly/3BIw1bs #Retail #Ecommerce #AIInEcommerce #Microsoft

The conversation about gen AI in ecommerce is usually stopped cold with one word... "How?" That's because the promise of gen AI is a lot nicer than the path there, which takes a massive effort to prep data and months to train the software. Until ecomm companies can find a smoother and shorter path, getting value from gen AI is going to be difficult. That's exactly what Zoovu and Microsoft set out to do—develop an AI solution that could be adopted quickly and used by millions of consumers to discover exactly the right product. That work culminated with the launch of Zoe, our gen AI advisor, a year ago with Microsoft. Today, we took another step forward, making our Azure partnership official and making Zoe available to thousands of ecommerce companies. Read more about the new partnership and how Zoe is being used by Microsoft here https://bit.ly/4eJpz2v #Ecommerce #Retail #GenerativeAI #Microsoft #Azure