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The iGaming NEXT New York Summit took place this week and it was great to see Pierre Lindh⚡️, Rory Credland and the rest of the NEXT.io team at Convene in the heart of New York City! With over 1000 delegates attending, the event was a fantastic opportunity to meet US industry leaders. This year on the main stage Soft2Bet was represented by Chief Business Development Officer Martin Collins, who discussed key trends in US iGaming and how Soft2Bet can help address them. 📍Taking part in a fireside chat with moderator Ashley Rodriguez, Martin said gamification and the high engagement levels it generates “can create a solution that is separate to the gambling component, but connected to rewards and player points that materially increase screen time and customer loyalty levels.” 📍This engagement is doubly positive: it reduces the need for promotions and drives a much more sustainable business model. 📍Based on casual gaming, cutting-edge gamification resonates with a ‘mobile native’ audience and enables our B2B partners to stand out. For more formation on how Soft2Bet can help you develop revenues sustainably, contact Martin and his team at sales@soft2bet.com #Soft2Bet #iGamingNextNewYork #MEGA #gamification

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It's impressive to see Soft2Bet leading the way with gamification strategies at the iGaming NEXT New York Summit! 🎮 As Albert Einstein once said - The measure of intelligence is the ability to change. Your approach to enhancing customer loyalty through innovative engagement is exactly what sets pioneers apart! 👏 Keep inspiring and leading the change in the iGaming industry. ✨ #Inspiration #Innovation #iGamingNextNewYork

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