Predictive audiences help expand your campaign's reach by creating an audience predicted to perform actions similar to those within your source data. To create a predictive audience, we combine your data source and LinkedIn’s AI to automatically generate a new custom audience to use in your campaigns.
Before you can create a predictive audience, you must have a Lead Gen Form, a contact list (that shows Ready as the status on your Audiences page), or a conversion with more than 300 members. If you don’t have one of the data sources, you need to do one of the following:
After you have a data source ready in Campaign Manager, you can create your predictive audience.
To create a predictive audience:
-
Sign into Campaign Manager.
-
If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
-
Click
Plan on the left side menu and select Audiences. -
Click the Create audience button at the top and select Predictive.
-
Name your predictive audience.
-
Click the dropdown menu and select the data source you’d like to create your audience from: Contact list, Conversion, or Lead gen form. You can only choose one.
-
Select the checkbox next to the source.
-
Choose the location of your target audience.
-
Use the slider to select the size of your audience.
-
Click Agree & Create.
Your predictive audience is now ready to use in your campaign.
When creating a predictive audience, keep in mind:
- You can only select one type of data source (Lead Gen Form, contact list, or conversion).
- If you choose a contact list, it must have a minimum of 300 rows and a maximum of 300,000 rows.
- If you choose a conversion or Lead Gen Form, it must have more than 300 members.
- There’s a limit of 100 predictive audiences for each ad account.
- Predictive audiences can’t be shared across ad accounts or created from lists shared from Business Manager.
- Audience Expansion is disabled for campaigns that use predictive audiences.
Related tasks
Learn more