Paid Media Strategist [75215]

The Associate Paid Media Strategist will effectively manage client’s Paid Media campaigns including set up, support, reporting and analysis on projects of various sizes. The candidate is responsible for understanding client goals and expectations as well as all department deliverables and must be able to clearly convey and explain search engine best practices to company associates and clients. He/she should be excited to thrive in an atmosphere of change, innovation, critical thinking, process, humor, results, and success.

Responsibilities:

• Deep knowledge of Google Ads, Microsoft Ads, LinkedIn/Facebook Twitter Ads, Display programs
• Set-up, implementation, and management of paid media campaigns in multiple verticals
• Ad copy creation, testing, and optimization
• Budget management and allocation
• Ensure positive and long-lasting relationships with both clients and internal teams
• Continue to drive innovation and creative ideas to maximize results month in and month out (a campaign is never truly optimized)
• Desire to learn and understand other areas of Digital Marketing and ability to independently research and learn
• Testing of keyword, ad copy, landing page strategies
• Optimize accounts for maximum results and meet client goals (CPL/ROI)
• Reporting and analysis of campaigns
• Participate in cross-functional teams throughout company
• Respond to the day-to-day client requests and questions

Requirements

• 4+ years Paid Media Marketing experience
• Proven success in managing Paid Media campaigns
• Problem Solving – ability to quickly solve problems in a fast paced environment
• Experience in SEO is a plus
• Experience with Web analytics and reporting
• Ability to effectively multi-task / highly organized / time management skills
• Work independently under pressure, meet deadlines, manage several projects simultaneously and set priorities with minimal supervision