Advertising Associate, Paid Search

About Us:

GoPro helps the world to capture and share itself in immersive and exciting ways. We are a force for positivity, celebrating all things awesome while inspiring people to pursue their passions.

We celebrate diversity. We practice inclusion. We foster belonging. We demand equity. And we share the experiences of individuals and communities who also hold these values as core to who they are. From Bucharest to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.

Founded in 2002 by Nick Woodman, a photo and video enthusiast in search of a better way to film himself and his friends surfing, GoPro has grown into a relentlessly innovative brand loved around the world for its insanely versatile and enabling products.

We are GoPro and we love what we build.

Location: Remote USA - This role can be performed anywhere from the United States, with working hours following a Pacific Time (PT) schedule.

The Role

GoPro’s performance marketing team is seeking a seasoned digital marketer with expertise across Search platforms, to manage campaign structure, execution, and optimization as part of a new in-house advertising team.

This exciting new role is an opportunity to build subject matter expertise for paid Search channels and strategy within GoPro and execute on full-funnel campaigns globally. Ideally, this candidate has prior experience working in-house or at an agency, building campaigns in various platforms such as SA360 and Bing, with additional Search platforms a bonus.

What You Will Do

• Assist with campaign strategy, campaign planning, and partner RFP to ensure plans line up with campaign initiatives and company goals
• Evaluate audience targeting and make segmentation recommendations based on targeting availability and campaign objectives
• Develop campaign structure, keyword, and ad copy for Search and build the campaigns within the platforms
• Create and manage campaign IOs and inventory reservations, along with POs and invoice reconciliation
• Review, analyze, and evaluate campaign performance and make strategic optimizations on a daily basis based on this performance
• Assist with budget management, tracking, and reporting on pacing throughout the campaign
• Assist with post-campaign reporting in conjunction with the analytics team
• Collaborate with performance marketing peers and in-house creative teams to achieve common goals across the entire media mix
  
  
  

Skills We’re Excited About

• Minimum 2 years’ experience creating and executing on full-funnel media campaigns within Search platforms to achieve brand and ecommerce goals
• Experience executing campaigns within relevant platforms and partners: SA360, Bing, Yahoo
• Open-minded team player with experience working directly with creative and other marketing teams
• Analytical by nature, strives on understanding data to inform strategic decision-making
• Curious and eager to self-learn and share knowledge about digital imaging space, emerging technologies and ad tech evolutions.
• Adaptable, Capable of managing & supporting multiple projects and priorities at the same time within a rapidly changing environment
• Self-motivated and proactive
• Sense of humor and passion for sports, outdoors and/or travel
• BA: Marketing, Advertising, Communications, or related field
  
  
  

Why Work With Us?

Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.

Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.

Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.

GoPro Highlights

• Get your very own GoPro camera + gear
• Medical, dental, and vision insurance – premiums are 100% paid for employees, 90% paid for dependents
• Life insurance and disability benefits
• Generous time off policy
• 12 weeks paid parental leave for new parents
• Pre-tax and Roth 401(k) options
• Discounted employee stock purchase plan (ESPP)
• LiveHealthy monthly wellness reimbursement
• Innovative remote-friendly wellness classes and events
• Flexible work arrangements
• Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
• Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)
  
  
  

We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just, and happy world. GoPro is proud to be an Equal Opportunity Employer.

The pay range for this role is between $ 55,675 - $ 75,500. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.