Do you have a passion and desire to work in the growing Vitamins and Supplements Industry? Vitamin World, one of the leading Retailers in the Health and Wellness Industry for the past 40 years, is hiring! We are seeking an Amazon Content and Copy Specialist to join our expanding dynamic team. If you believe you have the necessary qualifications to excel in this position, look no further than Vitamin World!
The Amazon Content and Copy Specialist will work to Optimize digital sales and organic traffic through digital copy and SEO. for Amazon and Marketplace selling. They’ll apply SEO strategies to increase the organization’s online presence for content and products. This is a highly cross functional role that will work closely with Product Development, Ecommerce, Merchandising teams and more.
The Amazon Content and Copt Specialist will work on site in Vitamin World's Beverly Hills, CA office. The expected annual salary range for this position is $90,000 - $100,000, based on experience and other related considerations.
Primary Responsibilities
Creates digital product copy for Amazon, websites, emails, social media, and blogs
Collaborates with Brand & Marketing, Retail, Ecommerce, Product Development and Merchandising teams to fully understand product and communication needs to optimize customer experience and build brand consistency.
Use SEO Tools such as SEM RUSH and Helium 10 to create SEO driven digital copy
Research, writes and edit advertising copy to be used various forms of advertising in both print and digital format
Able to understand the intended audience and align messaging to the VW brand voice for both technical and marketing purposes
Identify gaps in content, communicate and plan roll out of content strategy to support Amazon store and or other digital platforms.
Adapt messaging to fit the platform-specific needs of the targeted audience
Presents ideas to leadership team and modifies them based on feedback provided
Generate high utility content that is adaptable to different formats
Gathers materials necessary to understand projects and competition in the area; analyzes these materials to determine the most effective communications technique.
Based on assessment, drafts and proposes communications campaigns including include social and online media, print media, direct mail, and other multimedia
Evaluates success of campaigns when completed
Performs other related duties as assigned
The Ideal Candidate Will Have
Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field.
Three to five years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred.
Must have awareness of Vitamins/Supplements/Sports Nutrition segments
High sense of urgency, energy and enthusiasm
Excellent written, verbal and interpersonal communication skills
Ability to run multiple projects at one time with a proven ability to meet deadlines
Have the ability to analyze data to drive decision making and direction
Excellent organizational skills and attention to detail
Excellent time and project management skills
Strong creative and writing skills
Ability to create advertising slogans and copy
Extensive knowledge of marketing, conversion, and customer acquisition
Extensive knowledge of website analytics tools, search engine algorithms, and ranking factors
Ability to optimize search engine keyword searches
Proficient with Microsoft Office Suite, , and similar related software
Proficient with SEM RUSH and Helium 10
Mandarin language skill beneficial but not required
Vitamin World is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Retail
Referrals increase your chances of interviewing at Vitamin World by 2x