Analyst II, Marketing

CURRENT ROOT EMPLOYEES - Please apply using the career page in Workday. This career site is for external applicants only.

The Opportunity

At Root, we’re on a mission to improve the lives of our customers by offering better insurance solutions. We challenge ourselves to think differently in order to reimagine insurance to make it smarter, more equitable, and a better experience for all.

We strive to “unbreak” the archaic insurance industry by using data and technology in innovative new ways. We believe we must be steadfast in our commitment to research, experimentation, and disciplined data-driven decision making in order to build products our customers love. Analytics sits at the center of our vision.

Our Marketing team manages all aspects of our direct to consumer marketing. Our efforts span Search Engine Marketing, Direct Mail, Vertical Search, Email retargeting, and other Mid to Upper Funnel initiatives. Our marketing strategy is built on a quantitative foundation with focus on rigorous experimentation and measurement. As such, marketing efforts are led by Data Science and Analytics. This team strives to ensure we attract high intent potential customers to achieve a favorable return on ad spend and company growth.

As an Analyst II, you’ll be responsible for conducting exploratory research, running marketing tests, analyzing new marketing campaigns, defining our customer attribution logic, reporting on overall marketing performance, forecasting future performance to facilitate financial forecasts, and introducing new metrics and reporting to shape how we measure our business. You’ll work closely with cross functional partners in Product, Data Science, and Engineering to ensure our business decisions and strategies are data driven and achieve optimal outcomes.

Root is a “work where it works best” company. Meaning we will support you working in whatever location that works best for you across the US. We will continue to have our headquarters in Columbus and offices in other locations to give more flexibility and more choice about how we live and work.

Salary Range: $94,000 - $105,000

How You Will Make an Impact:

• Lead exploratory research to identify opportunities to improve business outcomes
• Conduct experiments (including AB tests) that maximize learnings for new marketing initiatives
• Maintain a suite of business intelligence frameworks and dashboards to unlock actionable business insights
• Analyze overall marketing performance to identify trends, anomalies, or other potentially actionable insights
• Identify opportunities to improve analytical methodologies or introduce new techniques to improve analytical deliverables
• Build strong relationships with cross functional partners to maintain alignment and awareness across initiatives
  
  

What You Will Need To Succeed

• 1+ years of work experience in analytics (prior marketing experience highly preferred)
• Proficiency with SQL and BI software (Tableau, Mode, Power BI, etc.)
• Bachelor’s degree in Mathematics, Finance, Engineering, Computer Science, or another quantitative field
• Superior problem-solving skills with ability to think strategically and innovatively
• Exceptional written and oral communication
• Detail oriented; able to effectively balance ad hoc requests with long-term R&D; consistently maintains rigorous documentation
• Roll-up-the sleeves work ethic and “do-what-it takes” attitude to efficiently execute and drive results in a fast-paced work environment
  
  

Don’t meet every single requirement?

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Root, Inc., we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who We Are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What Draws People To Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless.

Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business.

Collaboration—we encourage rich discussion and civil debate at every turn.

People—we are inspired by the collection of crazy-smart people around us.