Ritual Zero Proof, the leading non-alcoholic spirit in the U.S., is the fastest-growing alternative on and off-premise. We offer retailers and customers a straightforward way to enjoy cocktails without alcohol, positioning ourselves as The Liquor Replacement.
At Ritual, our journey began not as an anti-alcohol movement, but as a response to the need for responsible drinking. Whether it's for health reasons, avoiding hangovers, or personal choices like training, dry months, or pregnancy, Ritual provides a solution.
Similar to the success of non-dairy milks and plant-based meats, consumers seek alternatives that offer a familiar experience without drawbacks. Ritual fulfills this need in the liquor industry. We proudly hold the #1 position in the rapidly expanding non-alcoholic spirits category, with endless potential for growth.
What You Will Do
This role is responsible for sales execution in our top on and off premise accounts, leading and achieving business plans and performance objectives within the assigned market. This position is responsible for the implementation and execution of strategic sales initiatives to increase business opportunities and generate revenue from key and target accounts, leading a distributor sales team, collaborating, integrating and communicating within the Ritual sales teams. The Ritual Area Manager will spend approximately 80% of time executing sales in the field and 20% in office. The following reflects the essential functions for this job. Leadership may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or the needs of the business.
Develop & maintain direct business relationships and execution in key On & Off premise accounts and National Accounts
Work closely with all distributor staff (sales rep, sales managers, DMs) to ensure proper execution and support for the brand within all channels by providing sales training to the sales team and all key distributor personnel.
Deliver annual, quarterly and monthly distributor programming execution to ensure proper management of depletions and plan for future growth and implement sales programming.
Achieve annual KPI's through meeting or exceeding company sales goals and timely execution of all company initiatives, programs, and procedures.
Drive menu placements and distribution in all Ritual new and existing On Premise accounts and maintain distribution, shelf standards in Off Premise accounts.
Ensure POS and other marketing assets are utilized in the field with correct programs.
Utilize company systems for sales management tracking of key account activity.
Support the development, production and execution of local trade and consumer events.
Spend time each month surveying the market to ensure that distribution, pricing, POS, displays, programs, menus, and ads are executed to standard.
Travel when appropriate to observe business conditions and to call on key buyers, distributor personnel, and interact and work with company sales personnel
Provide weekly accomplishment reports that include regional account updates, top 100 account updates, work-with schedules, competitive information and depletion reports for the market.
Achieve sales goals, menu goals, distribution objectives, increasing case volume, developing relationships, creating programs, growing new and existing business and managing business profitability
Manage tasting programs within the state, ensure brand education, executing brand standards and expectations, and reporting results while implementing improvements.
Participate in trade and consumer tasting events, host dinners, distributor outings, liquid to lips tastings and staff training for all priority accounts.
Who You Are
We are looking for a results-driven, energetic and high-performer Area Manager to join our sales team. This individual should have a passion for the NA industry and is excited to join a fast growing brand.
Mobility within the territory (vehicle)
Must have at least 3-4 years trade experience
Proficient using G-Suite, Excel, PowerPoint, Word, IRI Data, Nielsen Data. Background using VIP, KARMA, DIVER, MicroStrategy and experience using other internal data sources preferred
Must have strong leadership, motivation and persuasive communication skills
Strong business-related writing and math skills with full knowledge of distributor pricing models.
Ability to exercise independent judgment to handle a variety of duties
Excellent organizational & communication skills (verbal & written)
Good product knowledge and efficient time management skills
Ability to troubleshoot and resolve problems effectively
Ability to lift, push and pull 25 pounds on a regular basis
Ability and desire to travel frequently for meetings, market visits and presentations.
Ensuring state compliance, liquor laws with company policy
Persuasive public speaking and presentation skills as well as the ability to close deals.
Benefits
Medical, dental, and vision insurance with wellness stipend
401k program
Flexible PTO
Discretionary bonus
Car and phone allowance
Career advancement opportunities
Ritual Zero Proof is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Strategy/Planning
Industries
Food and Beverage Services
Referrals increase your chances of interviewing at Ritual Zero Proof by 2x