The Etsy Brand Design Team is responsible for the visual expression of the Etsy brand. We create and maintain the look and feel of our visual identity across all of our branded experiences. Our team provides design, creative direction, and project & production management on projects across our marketing channels, product experiences and corporate communications.
About the role:
As Design Director, this individual will lead design efforts for major marketing and brand initiatives. The ideal candidate will have a strong background in visual design and the ability to establish design standards across various digital touchpoints. They will concept and execute large scale buyer and seller integrated brand systems that express Etsy’s mission and right to win. These systems will consider the entire user journey across offsite and onsite channels to create a cohesive brand marketing experience. In addition to brand initiatives, the individual in this role will contribute to the evolution of marketing communications that bring the brand to life for our global audience of buyers and sellers. They will ensure consistency between product experiences and brand expression across all channels.
Responsibilities include:
Leading design projects from conception to production, collaborating with internal teams and external partners, removing blockers for teams as they arise and communicating project updates with appropriate team members.
Strategically dissecting briefs and project requests to ensure objectives are clearly articulated at onset of project and team is in agreement
Establish and maintain design standards for major brand marketing campaigns
Craft conceptual stories using UI and graphic design
Partner with Product Design and Design Systems teams to ensure brand consistency across products, identifying key opportunities for improvement and guiding their implementation.
Planning and leading launches and project kickoffs
Developing and owning timelines, negotiating delivery schedules and scope as needed, overseeing quality control according to defined deliverables and objectives.
Manage stakeholder reviews and incorporate feedback into deliverables
Contribute strategically to the development of brand identities
Lead and mentor a team of visual and motion designers
Requirements
Proven experience working from creative concept to design execution for 360 marketing campaigns and digital products in their portfolio