Associate Director, Brand Engagement

Our client is a fast growing beauty brand looking to add an Associate Director, Brand Engagement to their team!

Responsibilities:

• Integrate influencer collaborations, public relations, community management, and content creation into a cohesive strategy.
• Build and maintain strong relationships with influencers.
• Manage influencer campaigns from concept to execution.
• Oversee and manage our professional expert strategy and relationships.
• Develop and implement a comprehensive community engagement strategy
• Oversee the creation and management of online and offline community events.
• Oversee the strategic planning and execution of their social media presence.
• Collaborate closely with the creative team to build brand-aligned content and engagement strategies.
• Stay up to date on social media trends and digital strategy.
• Collaborate with PR agency to develop a strategic communications plan.
• Manage relationships with agency partners and vendors.
• Define and track KPIs for community engagement, influencer partnerships, and social media performance.
• Provide regular reports to leadership, offering insights and recommendations based on performance data and market trends.
• Manage two direct reports

Qualifications

• 7+ years of experience in community management, influencer marketing, and social media strategy within the beauty, wellness, or lifestyle industries.