Associate Manager, Brand Activation & Experiences - Dallas

Position

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

The Associate Manager Brand Activation & Experiences, supports the development and execution of activations and programming in the market, ensuring alignment with brand vision. This role owns the execution of first-class experiences that elevate the perception of MHUSA's brands and generate pull from the customer and consumer. The role coordinates all production elements and works with third-party agencies to execute experiences within accounts, reporting outcomes and learnings to improve future activation effectiveness and inform MHUSA best practices within the market. The Brand Activation & Experiences Activator is expected to embody the values of MH & be the face of Moët Hennessy USA in customer and consumer-facing activations.

Job Responsibilities

Elevated event/activation coordination and execution:

• Assists with all regional brand events & local activations designed with and by the National Brand Activation & Experiences Regional Lead using brand materials and assets, ensuring activations are implemented in-line with brand standards and luxury guidelines  
• Coordinates all execution elements, including arranging venues, catering, entertainment, and other necessary components for all activations
• Oversees 3rd-party set-up of venue and day-of execution as needed   
• Confirms Distributor fulfillment of requested product on day of activation 
• Raises high-priority opportunities in market to the Brand Activation & Experiences Area Lead.
• Reports program/activation execution outcomes and ROIs to the Brand Activation & Experiences Area Lead.
• Provides local digital/social assets to accounts for events in partnership with the digital team
• Collaborate with internal teams, including Account Owners, Channel Leads, Trade Marketing, Field Trade Marketing, Brand Teams
• Build and maintain relationships with Distributor Account Managers, Channel leads, Market Leads and Key Accounts
• Activates non-premise local events in partnership with the Brand Teams and Field Trade Marketing Teams
• Supports the planning, logistics, and execution of Winemaker/Maison visits in the local area
• Embody the values of the Maison and act as an ambassador for MHUSA to identify opportunities that enhance our presence in the market.
  
  

Profile

Education

• Bachelor’s degree or relevant industry experience required 
  
  

Professional Experience   

• 5+ years Sales and/or marketing experience in wines and spirits, consumer packaged goods, or retail industries
• Activation and/or event coordination experience 
  
  

Capabilities 

• Capable of building strong relationships and delivering customer-centric solutions 
• Deep knowledge of MHUSA portfolio, brand guidelines, & customer/consumer expectations
• Strong organizational skills and ability to coordinate and execute on multiple moving parts in an effective and timely manner 
• Refined communication and presentation skills 
• Excellent planning and organization skills 
• Clear written and verbal communication skills 
• Project Management skills, cross-functional team player with a proactive mindset
• Able to work with all levels of the organization and must be able to adapt to various styles 
  
  

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.