Associate Manager, Trade Marketing – Krug & Ruinart

Position

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

Position | Purpose

The Associate Manager, Trade Marketing – Krug & Ruinart Champagne, adapts the brand strategy into visibility & selling materials, creates brand programs, and acts as the liaison between the Brand Teams and the Field & Trade Marketing Lead.

Job Responsibilities

Profile | Key Accountabilities

Commercial Brand Guidelines and Programs

• Work closely with Brand teams to translate brand strategy and brand platforms into commercial brand standards & tactical guidelines, for both the on & off premise channels and at the subchannel level.
• Create core brand commercial program ideas, and best in class POSM, & selling materials for: Off/On-premise activations, event/activation inspiration, mood boards, custom visibility and other needs at the moment of purchase.
• Create and update sell sheets/ selling materials for MH Sales and distributor sales reps to drive the business forward, including documents that: describe our heritage, craftsmanship, accolades, portfolio of products.
• Lead management of the brand’s POS A&P budget, ensure the funds are tracked and deliver against brand objectives
• Partner with Field Marketers and Areas to deploy national, high touch programs. Ensure programs are implemented in the right accounts with the correct luxury brand messaging.
• Support the brand teams with critical thinking around ‘big ideas’ for brand platforms and strategies. Support the annual planning process with critical thinking on how to improve existing programs or approach a consumer problem with an innovative approach.
• Engage and oversee 3rd party agencies as needed to support with the ideation and creation of materials
  
  

Internal Relationship Management

• Collaborate closely with Brand team to translate latest brand strategies and positioning into commercial guidelines and program. Ensure that brand teams provide and roll out programs on a quarterly cadence, in line with the business needs.
• Collaborate and support Field Marketing team on program details and availability of materials, and support them with key initiatives including Maison and winemaker visits as needed.
• Collaborate closely with Customer Programming Leads to communicate brand guidelines and ensure subchannel playbooks and programs are in line with Brand strategy.
• Work with Consumer Insights to distill and incorporate consumer trends into selling materials.
  
  

Additional Information | Qualifications, Experience & Skills Required

Profile

Education

• Bachelor’s degree or relevant industry experience required
  
  

Professional Experience

• 3+ years of marketing or creative marketing experience in the wines and spirits, consumer packaged goods, or retail industries
• Strong business/commercial strategy experience. Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills
• Experience working within the beverage alcohol & three-tier system is a plus, but not required
• Strong analytical skills with desire to work with information systems and digital platforms
• Excellent planning and organization skills
• Clear written and verbal communication skills
• High level of organization/project management capabilities
• Project Management skills, cross-functional great teammate with a proactive approach
  
  

Capabilities

• Deep understanding of brand strategy, priorities, and positioning to translate and uphold guidelines in the commercial organization
• Able to deliver results and balance needs for both Brand Teams and Field Marketing / Commercial Sales Team
• Highly refined organizational skills and experience managing a substantial number of projects and details simultaneously
• Plans and prioritizes work to meet commitments aligned with organizational goals
  
  

Additional Information

Affirmative Action Statement

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.