Audience Operations Analyst

GOBankingRates™ is unique in the digital marketing and media industry - we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites.

Learn More About What We Do

What's Interesting About This Role?

This role is pivotal in amplifying our online presence and maximizing revenue through strategic content partnerships. The ideal candidate will leverage data-driven strategies to significantly increase traffic and revenue, ensuring our content effectively reaches and engages our target audience.

How Will You Make an Impact?

• Develop and implement data-driven strategies to double the traffic to GOBankingRates.com from content partnerships.
• Enhance the click-through rate (CTR) from links within editorial content syndicated to publisher partners.
• Partner with the Product team to set up tests for new related linking strategies.
• Improve link placement, optimize link copy, and increase CTR, traffic, and revenue for GOBankingRates.com.
• Work with the Analytics team to enhance and create new dashboards and reports within Google Analytics, Tableau, and other platforms.
• Measure the effectiveness of related links within syndicated content and provide actionable insights.
• Collaborate with Product and Tech teams to ensure related links appear correctly across external partner platforms. Report and resolve technical issues promptly to maintain seamless operations.
• Implement data-driven strategies to achieve a 10X increase in revenue from content partnerships.
• Focus on enhancing the CTR from links within advertorial content syndicated to publisher partners.
• Act as a subject matter expert to the Product team for automation tools being developed to support this role.
• Regularly communicate learnings and best practices around related linking within articles to Content, Partnerships, and other internal stakeholders.
• Foster a culture of continuous improvement and knowledge sharing across teams.
  
  

What Will You Bring to Us?

• 5+ years of proven experience in a similar role with a strong emphasis on data-driven strategies and analytics within a digital marketing company.
• Proficiency in Google Analytics, Tableau, and other reporting tools.
• Strong collaboration skills with the ability to work effectively with cross-functional teams.
• Excellent problem-solving abilities and attention to detail.
• Demonstrated ability to drive traffic and revenue through strategic content partnerships.
• Strong communication skills with the ability to convey complex insights to various stakeholders.
  
  

The salary range for this role is $100,000 - $120,000 per year. Pay offered may vary based on a number of factors including but not limited to job-related knowledge, skills, experience, and location.

Benefits

• Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.
• Awesome medical, dental and vision plans with heavy employer contribution
• Paid maternity leave and paternity leave programs
• Paid vacation, sick days and holidays
• Company funding for outside classes and conferences to help you improve your skills
• Contribution to student loan debt payments after the first year of employment
• 401(k) -- employees can start contributing immediately. After the first year, GOBankingRates matches your contribution up to 4% of your salary
  
  

A note about our new norm: The world has changed and we know it's important to adapt and to do our part to do what's best for our team. Our number one priority is to have our team feel safe, balanced and connected. We're committed to providing our teams with the best resources and tools to navigate this new virtual world that we're living in. We've also reinvented the ways in which we recognize, celebrate, and engage with each other to keep our culture strong!

Here's a peek into our world at GOBankingRates -

• Our teams are working remotely 100% for the foreseeable future. We're in the digital media space, so we're mobile and flexible!
• *Option to work from an office (if you need to get away!)
• Tools & resources are available to keep our team connected across North America. (JIRA, Trello, Slack, Zoom and so much more!)
• To keep our community engaged and connected, virtual team building events are held weekly and monthly.
• For wellness and balance, weekly virtual fitness classes such as yoga are available.
• To care for the local communities that we're a part of across the U.S our team members host socially distanced philanthropic events every quarter.
• And most importantly, we've committed to consistent and transparent communication to help us all stay informed, engaged and to keep us on our path to success and #greatness.
  

We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.