Brand Director, Hennessy VSOP

Position

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

The Brand Director; Hennessy VSOP leads the development of Hennessy VSOP’s marketing strategy and supervises the execution of its marketing programming and activations across all markets and channels in the U.S, in alignment with the Hennessy Maison brand strategy and the broader MHUSA 2030 Strategy. This role works collaboratively with all key partners to identify and build long-term connections with the Hennessy VSOP core consumer - rooted in data-driven decision making, leveraging both business and consumer insights - and to develop programming and creative that builds equity and drives profitability.

Job Responsibilities

Marketing Strategy & Execution

• Develop the U.S. Hennessy VSOP marketing strategies, in alignment with broader Hennessy Maison strategies and plans
• Provide clear strategic marketing direction to the Hennessy Sales team and other key partners, and lead the delivery of prioritized brand goals, objectives, and critical metrics against VSOP
• Lead the development of VSOP brand programs and activations firmly rooted in knowledge of the target audience, consumer insights, and growth space research, to achieve volume and profit targets
• Steward the execution of all VSOP brand programs, in collaboration with Strategy and Business Planning, Consumer Engagement, Commercial organization, CoE and Consumer Insights teams; and other key partners
• Ensure the delivery of VSOP brand KPIs and all performance metrics, in alignment with brand plans and MHUSA business objectives
• Keep a finger on the pulse of culture & the competitive environment at all times, demonstrating a firm grasp on the evolving landscape and activity of Super
• Premium spirits brands in the U.S to advise planning and execution
  
  

Profitability

• Drive the Hennessy VSOP Brand Marketing team to deliver annual and long-term profit targets
• Partner with Finance to define, supervise and deliver VSOP brand profit goals Lead the A&P deployment strategy on VSOP, ensuring A&P spend is prioritized against business & brand objectives and managed to budget
• Support the implementation of efficient allocation, pricing, mix, and channel strategies on VSOP, in collaboration with Strategy and Business Planning team,
• Sales team and the Hennessy Maison to improve profit and volume growth
  
  

Partner Relationships

• Manage relationships with Strategy and Business Planning, Consumer Engagement, Commercial Team, CoE, Corporate Communications, Finance,
• Legal, HR, and IT to build and maintain commitments that enable the delivery of brand priorities and objectives
• Build and maintain collaborative relationships with the Hennessy Maison to ensure ongoing alignment and prioritization of U.S. specific objectives
• Secure Maison agreement on strategy and execution of U.S-led programs, activations, and creative as needed
• Build and maintain successful relationships with agency business partners, distributors and other third-party collaborators to continually ensure their commitment to delivering Hennessy brand objectives
• Establish the VSOP Brand Marketing team as a best-in-class, solutions-oriented collaborator within the MH USA organization
  
  

Leadership

• Work closely with V.S. Sr Brand Director and Prestige Sr. Brand Director, ensuring alignment on portfolio marketing strategy, collaborating across Master brand programs, and demonstrating a ‘one team’ ethos through communication and collaboration
• Provide strategic leadership and tactical direction to the Hennessy VSOP team, inspiring peak performance and driving optimized results
• Champion the professional development of direct and indirect reports, putting people first to accelerate their growth trajectories
• Provide marketing thought leadership to the Hennessy organization and key MHUSA / Hennessy Maison partners
• Foster innovation within the Brand and Commercial teams to build Hennessy salience within the competitive environment
• Serve as a leader within the organization to strengthen communication and build alignment across all Hennessy partners to deliver brand goals
• Maintain a flexible and adaptable approach by continually evaluating, revising and responding with agility to meet constantly evolving business needs, and perform other functions and duties as assigned.
  
  

Profile

Education

Bachelor’s degree required; MBA or equivalent experience or Marketing degree preferred

Professional Experience

10+ years of progressive marketing ­­experience, preferably in aspirational brand marketing

Previous Leadership Experience Leading Direct Reports Preferred

Experience in the U.S. wines and spirits 3-tier system preferred

Practical/Technical Knowledge

Understanding of brand strategy development in a commercial context

Strong commercial orientation and a deep understanding of the marketing/sales relationship

Strong financial orientation and a deep understanding of levers such as depletions, sales, DOI and P&L management

Strong luxury orientation and proven experience bringing elevated brand experiences to life

Demonstrated success leading impactful teams

Ability to successfully adapt to a variety of work styles and preferences

Demonstrated success influencing cross-functional key partners, including senior leaders

Highly refined communication and presentation skills

Strong analytical skills to support data-driven decision making

Proven track record to lead creative strategy, include campaign development and deployment

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.