Brand Manager

Company Profile

At CAVA we make it deliciously simple to eat well and feel good every day. We are guided by a Mediterranean heritage that’s been perfecting how to eat and live for four thousand years. We prioritize authenticity, curiosity and the pursuit of excellence in everything we do. We are working towards something big, together.

We Foster a Culture Built On Five Core Values

• Generosity First, Always: We lead with kindness. Our best work happens when we act in service of others.
• Constant Curiosity: We are eager to learn, grow, and explore beyond the obvious.
• Act with Agility: We welcome change; it’s the only constant. We embrace, adjust, adapt.
• Passion for Positivity: We greet each day with warmth and possibility.
• Collective Ambition: We have high aspirations that are achieved when we work together with a shared purpose.
  
  

Brand Manager

We are looking for a seasoned Brand Manager to expand the CAVA experience to even more people through an innovative pipeline of category-defining products. This role will lead category strategies, develop integrated marketing programs, and work closely with cross-functional partners, including Culinary, Creative, Media, Digital, Supply Chain, Operations, and Finance.

The best candidate for this role is a strategic thinker with a proven track record in brand management, product development, and market analysis who is deeply passionate about food, people and culture. This role requires a blend of strategic development, creativity, and analytical skills to drive brand growth and achieve business targets. A deep appreciation for Mediterranean cuisine and culture is essential to inspire and captivate our audiences.

What You’ll Do

• Develop and implement comprehensive brand strategies for the beverage and ancillary categories.
• Conduct market research to identify consumer trends, competitive landscape, and opportunities for growth.
• Analyze sales data and market trends to identify opportunities and challenges within each category.
• Create and manage category plans and pipeline, including budgeting, forecasting, and performance tracking
• Develop brand positioning, key messaging, and features for product innovation.
• Prepare and present regular updates and reports on brand performance and strategic initiatives
• Lead the end-to-end development and launch of new products, from concept ideation to in-market execution.
• Collaborate and partner with culinary, operations and marketing channel leads from brief through launch to ensure successful product launches.
• Monitor product performance and recommend improvements based on consumer feedback and market analysis.
• Monitor and analyze financial performance, making recommendations for cost optimization and revenue growth.
• Develop and manage marketing program budgets.
• Foster a collaborative and innovative work environment, encouraging idea sharing and continuous improvement.
• Develop creative briefs and execute local and national integrated marketing campaigns to build brand awareness and drive sales.
• Lead campaign development process for marketing materials, including in-restaurant signage, packaging, social, digital content, and paid media.
• Manage relationships with cross-functional partners and channel leads to ensure cohesive and effective brand communication and consistency.
• Define goals/KPIs, and measure, track, and report campaign performance and key learnings
  
  

The Qualifications

• 5-7+ years integrated marketing/brand management for lifestyle brands
• 3-5+ years developing business and marketing strategy utilizing data & analytics
• 5+ years end-to-end marketing/campaign planning and execution, including project management, leading cross-functional teams, and briefing and partnering with creative and agency partners
• Collaborate with leadership to identify opportunities to drive improvements and innovation
• Translate and drive prioritization of business objectives and requirements
• Communicate to business stakeholders and project teams to define project scope, objectives, and deliverables
• Excellence in communication and timeline management
• Work independently, be self-motivated, and be engaged
• Communicate effectively, both technically and generally
• Show strong analytical problem solving and decision-making skills
• Restaurant/QSR, retail, and/or CPG experience preferred
• Beverage Category experience preferred
• Ability to thrive in a fast paced, high-growth, and entrepreneurial environment
• Passion for culinary and hospitality/service industry required
  
  

Physical Requirements

• Ability to maintain stationary position to be able to operate a computer and other office equipment
• Must be able to identify, analyze and assess details
• For certain positions, must be able to occasionally move or transport items up to 50 pounds
• Ability to communicate with others and exchange information accurately and effectively
• Constantly positions self and move about to support ordinary restaurant or food production support or office operations, as applicable
• Ability to work in a constant state of alertness and in a safe manner
  
  

What We Offer

• Competitive salary, plus bonus and long-term incentives*
• Early Wage Access!
• Unlimited PTO, paid parental leave, plus paid opportunities to give back to the community
• Health, Dental, Vision, Telemedicine, Pet Insurance plus more!
• 401k enrollment with CAVA contribution
• Company-paid STD, LTD, Life and AD&D coverage for salaried positions*
• Free CAVA food
• Casual work environment
• The opportunity to be on the ground floor of a rapidly growing brand
• All exempt and non exempt employees are eligible for benefits. Benefits are effective the 1st of the month following 30 days of service and you have until the day before the effective date to enroll. A new hire can enroll in our benefit program by selecting a link that is emailed directly to the new hire at their personal email address once hired.
• Indicates qualifying eligible positions only
  
  

CAVA – Joining “A culture, not a concept”

This job description is not intended to be a comprehensive list of all the duties and responsibilities of the position and such duties and responsibilities may change without notice. As an equal opportunity employer, CAVA considers applicants for all positions without regard to race, color, sex, religion, national origin, disability, age, height, weight, marital status, sexual orientation, familial status, genetic information or any other characteristic or protected classes as defined by federal, state, or local law.

Skills

brand marketing