Brand Marketing Manager

23andMe is looking for an experienced and detail-oriented Brand Marketing Manager with a proven track record who will help manage brand marketing initiatives. This role may also help manage various partnerships and other marketing programs.

The role will report to our Sr. Manager II, Integrated Brand Marketing and will be responsible for the day-to-day management and execution of brand marketing initiatives with a foundation in data, insights, and industry/cultural trends, and providing additional support to our team as needed. This candidate should not only have the confidence and background to execute campaigns to help meet program KPIs, but also have the ability to think through all strategic elements and tactics.

You will be a part of an enthusiastic, hard-working, integrated, and cross-functional marketing team that touches all parts of the company.

Who We Are

Since 2006, 23andMe’s mission has been to help people access, understand, and benefit from the human genome. We are a group of passionate individuals pushing the boundaries of what’s possible to help turn genetic insight into better health and personal understanding.

What You’ll Do

• Day to day management of marketing initiatives, working collaboratively across teams, including Media, Design, Comms, PR, Consumer Insights, Product, Legal, Medical, and Regulatory.
• Detail-oriented campaign management, including execution of briefings, campaign strategy, creative strategy & deliverables, ensuring we are meeting execution timelines and benchmarks, updating and maintaining marketing materials, and working with the team to develop in-sync and cohesive messaging.
• Work closely with and help manage agencies and other brand partners.
• Identify new optimization, innovation, and strategic campaign opportunities, with a foundation in cultural/industry trends, data, and insights.
• Routing and management of reviews and approvals through appropriate internal and external channels.
• Troubleshooting and resolving campaign challenges and logistical issues with follow-ups that are timely and actionable.
• Support additional strategic campaign needs as necessary.
• All other duties as assigned.
  
  

What You’ll Bring

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• 4+ years of brand-side or agency experience.
• Experience in product marketing a plus.
• Strategic and execution expertise in campaign management across various verticals and team dynamics.
• Effective time management and organization skills, attention to detail, and passionate commitment to meet campaign deadlines and goals.
• A can-do and self-starting attitude with strong communication skills and an ability to successfully multitask.
• Flexibility and comfortability working in a fast, high-paced growth culture, including the ability to react, respond and execute quickly to ad-hoc or real-time opportunities.
• Enthusiasm for working in a team environment!
• Ability to work from 23andMe's office in Sunnyvale, CA a minimum of three days per week
  
  

About Us

23andMe, headquartered in Sunnyvale, CA, is a leading consumer genetics and research company. Founded in 2006, the company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the world’s largest crowdsourced platform for genetic research, with 80 percent of its customers electing to participate. The platform also powers the 23andMe Therapeutics group, currently pursuing drug development programs rooted in human genetics, including two new cancer treatments currently in clinical trials. More information is available at www.23andMe.com.

At 23andMe, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at accommodations-ext@23andme.com. 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: 23andMe does not accept agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you.

Pay Transparency

23andMe takes a market-based approach to pay, and amounts will vary depending on your geographic location. The salary range reflected here is for a candidate based in the San Francisco Bay Area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

San Francisco Bay Area Base Pay Range

$101,000—$151,000 USD