Brand Marketing Manager

At Acorns we look after the financial best interest of the up-and-coming. We are innovators. We make bold decisions. We stay curious, inspiring one another to push past all previous thresholds of possibility. We are one team and are building a diverse community of team members, partners, and customers from all walks of life to foster creativity, challenge conventional thinking, and put the tools of wealth-making in everyone’s hands.

We are looking for missionaries who are rooted in purpose, to join our team. We can achieve our goals if we are a team of missionaries working toward a shared purpose and mission.

Our mission? With benevolence and courage, we look after the financial best interests of the up-and-coming; beginning with the empowering, proud step of micro-investing.

How do we accomplish our mission? Our values.

Lead With Heart

With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility

Make Bold Decisions

We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future

Always Build Trust

Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team

Never Stop Growing

Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress

Find a way

Never settle, no excuses, nothing is impossible. Just make it happen

Our values guide us, and our mission drives us.

Come join us and help deliver financial wellness for the whole family, creating compound growth at every life stage.

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Brand Marketing Manager | Acorns

Acorns is seeking a Brand Marketing Manager to help grow our brand through creative marketing initiatives, bold ideas, and breakthrough content. Reporting directly into the Senior Brand Marketing Manager, you will collaborate across the marketing team to ensure development of creative that addresses the customer needs, tells the story of Acorns, and drives growth. We’re looking for an individual who is creative, strategic, and will take the initiative to bring ideas to life.

This role has the option to be remote or based in our Irvine, CA, or New York, NY offices.

Within 1 month, you will:

• Integrate into the team and familiarize yourself with all tools and processes
• Deep dive into and understand the current marketing strategy, channels, funnel, metrics and process
• Familiarize yourself with Acorns brand values and how we use these in our creative messaging
• Develop an understanding of our customer base and target audiences
• Complete Acorns’ best-in-class onboarding, Acorns’ Seedling Program
• Participate in a virtual coffee session hosted by Acorns’ CEO, Noah Kerner
• Attend your first community-wide virtual all-hands meeting

Within 3 months, you will:

• Work with manager and team to establish priorities
• Tell a clear and compelling story through multiple marketing touchpoints in a way that inspires customers to act
• Work closely with the growth marketing and creative teams to pitch and develop breakthrough brand messaging
• Integrate into Acorns’ creative process, including with internal and external partners,with support from the Senior Brand Marketing Manager.
• Begin to lead creative reporting, working with the growth marketing team to offer commentary and insights about messages performance, and offering ideas for continued testing.
• Review your 30-60-90 day goals and accomplishments with your manager
• Opportunity to engage in Acorn’s Community & Heritage celebrations
• Receive operational updates from our GoHenry & PixPay team members during Acorns’ quarterly global virtual all-hands session

Within 6 months, you will:

• Own and grow our creative process through identifying and managing creator relationships
• Become a leader in driving our brand messaging forward, and seamlessly executing updates to brand guidelines across touchpoints
• Dive into research around customer needs, and identity opportunities where Acorns can be a solution to help customers build their financial future
• Actively pitch exciting new creative ideas to drive growth
• Stay on top of trends, and identify opportunities for Acorns to speak to our customers in exciting new ways
• Become a collaborate, solution oriented partner to our cross functional partner teams
• Stay nimble and adaptable to change
• Champion our brand through multiple marketing touchpoints
• Participate in a performance check-in as a part of our performance management cycle

What you will bring to Acorns:

• 4 or more years of relevant experience in brand marketing, social media, or similar roles
• Hands-on experience working with influencers, creators, and agency partners
• Sharp storytelling skills that inspire customers to action
• Strong understanding of media and social platforms, and their creative best practices
• Passion for and experience collaborating on marketing programs, launches, and campaigns
• Excellent collaboration and interpersonal skills
• Thirst for delivering game-changing products
• Exceptional drive and precision in delivery
• A belief that your work is tied to your life's mission
• Optimistic about the potential of societal change

You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.

What we offer:

• Competitive salary and stock options
• A comprehensive benefits package to meet the needs of you and your family
• Flexible work hours, location, and paid time off
• 401k discretionary match
• Monthly Acorns account contribution & GoHenry account for your family
• Wellness Days - Company-wide quarterly days off to rest + recharge
• Mindfulness, Mental Health, and Financial Wellness resources: Headspace, Ginger, and Addition Wealth are offered at no cost to you
• Acorns Career Development Program (Monthly Acorns to Oaks training sessions, development plans, quarterly development check-ins, Cornerstone’s online training platform)
• Roots Leadership Program for emerging leaders
• Monthly community celebrations, events, panel discussions, and speakers
• Talented and motivated team members who care deeply about one another, our mission, and our customers.
• The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

About Acorns:

Acorns is how everyday consumers save & invest for the long term. By putting the tools of wealth-making in everyone's hands, Acorns has become the largest subscription service in U.S. consumer finance, serving over 13 million everyday Americans. Today, Acorns is a global company across five countries with three distinct products, including GoHenry, the leader in money management and financial education for kids in the US and UK, and Pixpay, a leading European money manager for teens. At Acorns, customers get automated investing in diversified portfolios, a simple retirement product, a bank account that helps people spend less to invest more, and bonus investments from 20k brands. Parents can easily invest in their kids and get money news they can use to grow at every life stage. From acorns, mighty oaks do grow!

Mission:

With benevolence and courage, we look after the financial best interests of the up-and-coming; beginning with the empowering step of micro-investing.

Values:

• Lead With Heart
• Make Bold Decisions
• Always Build Trust
• Never Stop Growing
• Find a Way

Commitment to a diverse community:

Acorns is committed to building a diverse community of customers, partners, and team members. We believe that fostering diversity not only fuels creativity but also challenges conventional thinking and helps us properly represent the unique experience of the everyday consumer that we serve.

Compensation Information:

The pay range for this position at commencement of employment is expected to be between $114,500 and $134,500/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including a sign-on bonus, equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Work Authorization:

Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visit www.e-verify.gov