Meta provided pay range
This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Channel Performance Manager Responsibilities:
- Optimize the joint effectiveness of our digital marketing channels across the funnel and user journey, through A/B testing, causal experimentation, and opportunity analyses
- Work cross functionally with marketing, data science, and engineering to identify, drive and measure performance improvements across marketing channels
- Develop and drive strategy for how to increase channel impact contribution
- Leverage acumen of digital marketing channels to maximize cross-channel effectiveness to improve marketing campaign performance
- Develop learning agendas for continuous measurement and optimization of our channel effectiveness
- 7+ years of digital marketing, performance marketing or growth marketing experience
- Experience in leveraging multiple digital marketing channels (web, email, Meta ads, search, display, etc.) to drive results in a B2B or performance marketing capacity
- Experience in developing and executing A/B tests and marketing measurement analyses with clear, actionable interpretation of insights
- Experience optimizing digital marketing channels to deliver business results
- Cross functional experience with marketing and data science teams to plan and deliver channel strategy
- Experience optimizing multiple digital marketing channels
- Experience with marketing technology platforms such as Salesforce Marketing Cloud
- Experience with experimental design and statistical methodologies for optimizing, analyzing, and measuring marketing impact
- Project management experience leading and managing multiple projects at the same time
- Bachelor's degree or equivalent work experience in digital marketing
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$122,000/year to $176,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Research, Analyst, and Information Technology -
Industries
Technology, Information and Internet
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