Chief Marketing Officer

Chief Marketing Officer

Atlanta, GA

Company Overview

Impact Capital is a leading real estate investment firm specializing in the residential and commercial market. With a commitment to delivering superior returns to our investors and a track record of success in identifying and acquiring high-quality properties, we are dedicated to continued growth and expansion.

Job Description

We are seeking a visionary and results-driven Chief Marketing Officer (CMO) to lead our company's marketing efforts and drive growth through strategic brand management, marketing strategy development, client communications, and industry research. The CMO will play a pivotal role in optimizing return on investment (ROI) from our marketing activities and developing both long- and short-term strategies for the marketing team to execute.

Key Responsibilities

1. Brand Management: Develop and maintain the company's brand identity, positioning, and messaging to ensure consistency across all marketing channels and touchpoints. Oversee brand guidelines and standards to uphold brand integrity and recognition.
2. Marketing Strategy Development: Lead the development of comprehensive marketing strategies aligned with business objectives, target audience insights, and market trends. Identify growth opportunities and prioritize initiatives to maximize impact and ROI.
3. Client Communications: Drive client engagement and satisfaction through effective communication strategies, including digital marketing, advertising campaigns, email marketing, and social media engagement. Foster relationships with clients to understand their needs and preferences.
4. Industry Research: Stay informed about industry trends, competitive landscape, and consumer behavior to inform marketing strategies and tactics. Conduct market research, competitor analysis, and customer surveys to identify market opportunities and challenges.
5. ROI Optimization: Analyze and measure the effectiveness of marketing campaigns and initiatives to track ROI and performance metrics. Use data-driven insights to optimize marketing spend, allocate resources efficiently, and drive continuous improvement.
6. Team Leadership: Build and develop a high-performing marketing team, providing guidance, mentorship, and professional development opportunities. Foster a collaborative and innovative work environment that empowers team members to excel and achieve their full potential.
7. Strategic Planning: Develop long-term and short-term marketing plans, including budgeting, resource allocation, and timeline management. Collaborate with cross-functional teams to align marketing strategies with overall business goals and priorities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or relevant advanced degree preferred.
• Proven track record of success in senior marketing leadership roles, with a minimum of 10 years of experience in a similar capacity.
• Deep expertise in brand management, marketing strategy development, and client communications across multiple channels.
• Strong analytical skills and proficiency in data-driven decision-making, with the ability to interpret marketing metrics and insights.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders and build strong relationships internally and externally.
• Strategic thinking and problem-solving abilities, with a focus on driving results and achieving business objectives.
• Creativity, innovation, and a passion for staying ahead of industry trends and emerging technologies.

Compensation and Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package and paid time off.
• Opportunity to work with a dynamic and collaborative leadership team in a fast-paced environment.

Equal Opportunity Employer

Impact Capital Real Estate is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We encourage applications from all qualified individuals, regardless of race, ethnicity, gender, age, disability, sexual orientation, religion, or veteran status.

This job description is intended to convey essential duties and responsibilities and is not an exhaustive list of all work requirements. The company reserves the right to modify job responsibilities as needed.