Chief Marketing Officer

Job Description: Co-Founder & Chief Marketing Officer at GreenNest

Join GreenNest on an exciting journey towards sustainable family living!

GreenNest, an innovative subscription box service dedicated to eco-conscious families, is seeking a visionary leader for the role of Co-Founder & Chief Marketing Officer. This pivotal position offers an opportunity to shape the brand, engage with the target audience, and drive growth strategy. The ideal candidate will be passionate about building a community around sustainable living while leading innovative marketing initiatives.

About GreenNest

GreenNest aims to transform the subscription box experience by providing eco-friendly products that align with the values of its customers. Addressing the issue of unwanted items in subscription boxes, GreenNest uses a detailed questionnaire to ensure that each delivery meets the family’s preferences and lifestyle. The company plans to offer tiered pricing and customizable options to cater to families from diverse income levels. Each box includes organic snacks, eco-friendly household items, and other sustainable products to enhance family life and support a healthier planet. GreenNest strives to reduce waste, elevate the subscription experience, and foster a community of like-minded families committed to sustainability.

Key Responsibilities

- Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy that aligns with GreenNest’s mission, focusing on brand positioning, customer acquisition, and retention.

- Customer Engagement: Build and nurture relationships with the target audience, primarily busy moms who value sustainability, through personalized communication channels.

- Brand Development: Create and enhance GreenNest’s brand identity and voice, ensuring it resonates with the values of the company and appeals to its customer base.

- Digital Marketing Strategy: Oversee all digital marketing efforts, including social media, email marketing, and content creation, to increase brand awareness and engagement.

- Market Research: Stay ahead of industry trends and customer preferences, conducting market research to ensure offerings remain relevant and valuable.

- Partnership Development: Identify and establish partnerships with sustainable brands and organizations to enrich product offerings and expand reach.

- Performance Analysis: Utilize data analytics to measure the success of marketing campaigns, adjusting strategies as necessary to optimize performance and ROI.

- Community Building: Foster a community of eco-conscious families through events, online forums, and social media engagement, positioning GreenNest as a leader in sustainable family living.

Requirements

- Proven experience in a senior marketing role, preferably in the e-commerce or sustainability sectors.

- Strong understanding of subscription box models and consumer behavior, with a focus on eco-conscious products.

- Excellent communication and interpersonal skills, with the ability to build relationships with customers and partners alike.

- Proven track record of successfully developing and implementing marketing strategies that drive engagement and conversions.

- Proficiency in digital marketing platforms, social media management, and data analytics tools.

- Strong leadership abilities, with the capability to inspire and motivate a team.

- Passion for sustainability and a genuine desire to create a positive impact within the community.

- Part-time availability with flexibility to manage work commitments and personal endeavors.

**Join GreenNest in Making a Difference!**

If the opportunity to leverage marketing expertise to help families live more sustainably and redefine the subscription box experience excites you, GreenNest is the place to be. This role offers a chance to create meaningful change while building a brand that truly reflects personal values. Become part of a company that prioritizes both people and the planet—your expertise could be key to their success.