Chief Marketing Officer

Company: SwayID

About Us: SwayID is revolutionizing the influencer marketing landscape by providing the only FTC-compliant solution that guarantees adherence to new regulations. Our mission is to empower brands with Circular Marketing, ensuring authentic, organic advocacy while eliminating the risks associated with traditional pay-for-post models. We are seeking a dynamic and experienced Chief Marketing Officer (CMO) with a strong background in retail and eCommerce to lead our marketing strategy and drive our next phase of growth.

Job Description:

As the Chief Marketing Officer (CMO) at SwayID, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth. You will play a critical role in positioning SwayID as the leading solution in the evolving landscape of influencer marketing. This role requires a hands-on leader with a deep understanding of retail and eCommerce markets, as well as experience in scaling marketing efforts in a fast-paced, high-growth environment.

Key Responsibilities:

• Strategic Leadership: Develop and execute a holistic marketing strategy that aligns with SwayID’s business goals, focusing on brand positioning, market penetration, and customer acquisition.
• Retail and eCommerce Expertise: Leverage your deep knowledge of the retail and eCommerce industries to craft targeted marketing campaigns that resonate with our target audiences and drive measurable results.
• Brand Positioning: Enhance and maintain SwayID’s brand identity as the only FTC-compliant influencer marketing solution, ensuring consistent messaging across all channels.
• Digital Marketing: Oversee all digital marketing efforts, including SEO, SEM, social media, content marketing, and email marketing, to maximize online presence and lead generation.
• Growth Marketing: Implement data-driven growth marketing strategies to drive customer acquisition, retention, and loyalty, with a strong focus on ROI and performance metrics.
• Cross-Functional Collaboration: Work closely with the sales, product, and compliance teams to align marketing initiatives with company objectives and ensure a seamless customer journey.
• Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve business goals while maintaining cost-efficiency.

Requirements:

• Experience: Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role within the retail or eCommerce sectors.
• Industry Knowledge: In-depth understanding of retail and eCommerce markets, including current trends, consumer behavior, and digital marketing strategies.
• Proven Track Record: Demonstrated success in developing and executing marketing strategies that drive significant growth and market penetration in retail and eCommerce.
• Analytical Skills: Strong analytical mindset with the ability to leverage data to inform marketing decisions and measure performance.
• Leadership: Exceptional leadership and team-building skills, with a proven ability to lead cross-functional teams and manage complex projects.
• Communication: Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Educational Background: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

Compensation:

• Base Salary: $180,000 - $210,000 per year
• Equity/Stock Options: Competitive equity package, dependent on experience and contribution
• Bonus/Performance Incentives: Potential bonuses tied to performance metrics such as revenue growth, customer acquisition, and marketing ROI

Why SwayID:

Join SwayID at a pivotal moment in the marketing industry, where your expertise in retail and eCommerce can make a significant impact. As the CMO, you’ll be at the forefront of a groundbreaking shift in influencer marketing, leading a passionate team and driving our mission to redefine how brands connect with their audiences.