Communications Manager
This position is the driving force behind internal brand communications. This position is responsible for internal communications serving our business owners and external communications to consumers.
Responsibilities
- Collaborate with brand executives, operations, marketing, business owners and vendor partners to refine brand’s voice and personality.
- Develop and implement a comprehensive brand content calendar across digital, print, social, public relations, etc. to elevate brand awareness
- Manage day-to-day relationship with PR agency, including national pitch opportunities, franchisee stories, and network activation.
- Work with digital marketing partner to optimize educational content for organic SEO growth.
- Assist business network with local marketing efforts, including writing requests, local social media and blogs, customer communication, community involvement, and other miscellaneous requests
- Assist operational team with various tasks, including development of internal network emails, script and presentation design support, virtual and on-site event support, reviewing network documents, and more.
- Create and manage organic social media content at both the corporate and local franchisee levels. Monitor social media KPIs for performance and identify areas for improvement.
- Coordinate the production of promotional materials including releases, media kits, and presentations
- Use social media to tell our story in creative and inspiring ways that resonate with various audiences
- Manage website content and design to ensure delivery of clear and creative content
Qualifications
- A bachelor’s degree in Journalism, Public Relations, Communications or English
- 3-4 years' of experience in communications operations
- Experience posting and formatting content using a Content Management System (CMS)
- Excellent written and verbal communication skills
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing, Writing/Editing, and Public Relations -
Industries
Industrial Automation, Marketing Services, and Public Relations and Communications Services
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