This position is the driving force behind internal brand communications. This position is responsible for internal communications serving our business owners and external communications to consumers.
Responsibilities
Collaborate with brand executives, operations, marketing, business owners and vendor partners to refine brand’s voice and personality.
Develop and implement a comprehensive brand content calendar across digital, print, social, public relations, etc. to elevate brand awareness
Manage day-to-day relationship with PR agency, including national pitch opportunities, franchisee stories, and network activation.
Work with digital marketing partner to optimize educational content for organic SEO growth.
Assist business network with local marketing efforts, including writing requests, local social media and blogs, customer communication, community involvement, and other miscellaneous requests
Assist operational team with various tasks, including development of internal network emails, script and presentation design support, virtual and on-site event support, reviewing network documents, and more.
Create and manage organic social media content at both the corporate and local franchisee levels. Monitor social media KPIs for performance and identify areas for improvement.
Coordinate the production of promotional materials including releases, media kits, and presentations
Use social media to tell our story in creative and inspiring ways that resonate with various audiences
Manage website content and design to ensure delivery of clear and creative content
Qualifications
A bachelor’s degree in Journalism, Public Relations, Communications or English
3-4 years' of experience in communications operations
Experience posting and formatting content using a Content Management System (CMS)
Excellent written and verbal communication skills
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Writing/Editing, and Public Relations
Industries
Industrial Automation, Marketing Services, and Public Relations and Communications Services
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