CONFERENCE MARKETING MANAGER

CONFERENCE MARKETING MANAGER

Cambridge Innovation Institute has a growth opportunity for a motivated and creative Conference Marketing Manager to execute marketing plans that drive the audience development of our conferences. If you have experience marketing in-person, virtual &/or hybrid conferences, we want to hear from you!

This job will be remote ("work from home").

Responsibilities of our Conference Marketing Manager include:

• Work with cross-functional teams to develop and drive marketing plans that deliver on business objectives for attendee numbers and delegate revenue.
• Execute event campaigns across all channels: database, emails, media, social media and PR, and utilize all media: ads, banners, email, social media.
• Create and coordinate marketing and design collateral (brochures, media packs, social media, banners, digital) and website updates.
• Manage content marketing calendar: research, editorial, design and promotional activities across all channels.
• Employ existing and new marketing communications to capitalize on all revenue streams for event portfolio.
• Organize call lists and lead lists for team members.
• Clean and build database for the conference portfolio.
• Manage digital marketing campaigns: PPC, LinkedIn and Facebook, for assigned events.
• Use Google Analytics and similar tools for data-driven decisions.
• Perform keyword research, identify key data segments, and use progressive profiling and lead scoring to build personas, improve SEO and lead quality.
• Review customer behavior to improve user experience and customer journey to increase conversion.
• Build relationships with media partners and associations; explore and negotiate additional marketing channels.
• Develop inbound marketing initiatives to extend sales funnel.
• Generate and test marketing ideas.
• Monitor campaigns & modify to improve performance; ensure post-conference analysis and sector analysis are reflected in marketing plans.
• Review budgets regularly and optimize spend.

QUALIFICATIONS:

Marketing experience:

• Minimum of 4 years’ experience in conference marketing; marketing, writing, and editing market copy.
• Knowledge of advertising platforms: LinkedIn, Facebook, Twitter, etc.—understanding of which collateral is needed on each platform and how to optimize each platform’s customer targeting interface.
• Direct mail experience to coordinate brochure mailings with vendor.

Technical skills:

• At least 2 years of LinkedIn, Google Ads, Google Analytics experience
• Excel proficiency; basic HTML and Dreamweaver skills.
• Database experience (SQL a plus) for marketing analysis projects and building out reports.

People skills:

• Team player: enthusiastic about brainstorming, coming up with your own ideas, being open to input, and ready to put the plans into action.

Personal qualities:

• self-motivated, flexible, adaptable, and creative
• able to negotiate and market ideas.
• highly organized with solid project management skills; functions well in a deadline-driven and fast-paced environment.

Are YOU the right person to be our Marketing Manager? APPLY NOW!

Why work for Cambridge Innovation Institute?

Our environment of outstanding employees is friendly, inclusive, and very fast-paced, where people are rewarded and recognized for all their hard work. We have a team-oriented culture that leaves lots of room for individual contributions and innovative ideas! CII actively promotes training and career development at all levels of experience and responsibility, with continuously evolving career ladders in every department. We have always strived to encourage work/life balance, where staff enjoy flexible scheduling and generous paid leave. We also provide excellent pay and incentives, and a companywide profit-share program, and we are proud to offer a robust benefits package that includes health, dental and vision insurance, 401(k) with company match, life and disability insurance, FSA plan, and more!

CII Celebrates Diversity! We welcome all qualified applicants without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, disability, status as a protected veteran, or any other characteristic protected by applicable federal, state, or local law.

Want to learn more? Please visit our website.