Consumer Insights Manager

CHAGEE (pronounced CHAH-jee) is a modern tea house with over 4,500 locations globally.

Our teas have a rich cultural heritage stretching across several thousand years. We are one of the earliest regional teahouse chains positioned as the purveyor of modern tea culture. Our mission is to refresh and reintroduce the lifestyle of tea to the world, where guests can connect in a beautiful space and enjoy premium and diverse flavors of tea.

Overview:

Elevate your career with CHAGEE as a Consumer Insights Manager.

Through our stores across Malaysia, China, Singapore, and Thailand, we serve a staggering 100 million cups of tea monthly. CHAGEE is excited to expand to the US market, and this is your chance to be part of an exhilarating journey as we deliver the taste of authentic tea culture to America.

What you'll do:

• Manage and conduct all primary (consumer/market) research projects for US market to help CHAGEE successfully launch and expand in US; Research type include but not limited to industry/competitor scan, consumer U&A, decision journey, product and brand validation, copy testing, price elasticity, etc.
• Provide macro-economic, industry knowledge and business insights leveraging syndicated research analysis and first/second hand data analytics on a regular basis.
• Conduct regular competitive intelligence review, establish matrix, price comparison and perception map
• Establish research framework and standard research workflow under senior guidance for CHAGEE US team
• Investigate and build research suppliers resources databases to bring the latest thinking and effective decision support to the team
• Provide a point of view towards brand decisions through extracting, interpreting and communicating research learnings and continuous data, for a range of business activities
• Involve into global project design, scope & execution to get alignment and bring US consumers’ voice into insights take-away

Experience you need to be successful:

• Have a deep understanding of US beverage industry
• 2-5 years working experience in the marketing research industry (agency or manufacture side), marketing or relevant fields driving holistic brand growth
• Possess strong knowledge of statistical tools and methodology
• Demonstrated level of experience in Market Research Fundamentals, and a mastery of Market Research qualitative & quantitative techniques
• CPG or F&B or catering category experience preferred
• Good analytical thinking and problem-solving skills
• Good communication/interpersonal and presentation skills
• Ability to work independently and with people at all levels of the organization
• Desire to lead with curiosity and continuously improve processes

What We Offer:

• Competitive salary with yearly bonus opportunity
• 401K with company match to secure your future
• Comprehensive medical, dental, and vision insurance with company contribution for individuals and dependents
• On-site fitness center and wellness programs
• Generous paid time off starting at 15 days, plus 10 sick days and 9 Company holidays
• Pet-friendly office culture
• Income protection including Disability, Life, and AD&D insurance
• EAP Program to support your wellness objectives

Don't miss out on this incredible opportunity to be at the forefront of CHAGEE's expansion into the US market. Join us in shaping the future of premium tea culture and creating unforgettable experiences that will captivate American tea enthusiasts. Apply now and be part of something truly extraordinary!