Content and Communications Specialist - Atlanta, GA

As a Content Writer, you have the opportunity to craft dynamic content for a variety of external and internal projects, programs, and outputs - all while bringing the company’s brand voice and culture to life through your words.

The Wordsmith

• Write clear, compelling short and long copy for various mediums and audiences (e.g. web copy, newsletters, email campaigns, ads, signage, and associate-,. resident-, and investor-facing communication)
• Identify core messaging and present options to project stakeholders
• Grasp project requirements quickly and adjust writing style to different audiences and mediums
• Revise copy as needed (and requested) to achieve project and stakeholder goals
• Tailor storytelling techniques to appeal to different audiences, ensuring a meaningful connection with associates and residents

The Brand Voice Ambassador

• Adjust writing style to adhere to company’s brand standards
• Inform, engage, and persuade target audiences by writing in the company’s brand voice
• Revise existing copy to adhere to the company’s brand voice
• Identify (and remedy) copy that is not in brand voice
• Proactively identify engaging and relevant stories within the organization, and collaborate cross functionally to unearth unique narratives that align with our brand and values

The Creative Partner & Content Curator

• Collaborate well with the creative team and other stakeholders on both small- and large-scale projects
• Interpret copywriting briefs and project requests from various teams
• Consult with designers to ensure copy works in tandem with visuals to successfully relay core messaging and reflect brand standards
• Conduct research as needed to source and generate content

 The Impact You Can Make 

• You have such a way with words that your fellow associates think that you have a built-in dictionary in your head!
• The brand voice has never been clearer and nobody knows it better than you do.
• You’re about as creative as they come and everyone is excited to work with you because you always come up with unique ideas.

• BA/BS in English, marketing, journalism, or related field
• Proven experience as a content writer, journalist or related role
• Basic understanding of incorporating keywords for SEO
• Love of writing and an eye for detail and nuance
• A creative and collaborative spirit who can work well under pressure
• An ability to narrow in on small details while keeping the big picture in mind
• Brilliant writing, editing, and proofreading skills
• Excellent time-management and organizational skills
• Knowledge of content strategy and creation for both digital and print
• A substantial knowledge of persuasive writing tactics and trigger words to elicit target audience response