Content Manager
Content Manager
Robert Half
Raleigh-Durham-Chapel Hill Area
See who Robert Half has hired for this role
We are seeking a qualified Content Creator to join our team. Key responsibilities and requirements for this role include:
Responsibilities:
- Writing and producing multiple marketing projects including regular blog posts
- Creating SEO-friendly content for blogs, lead content, landing pages, and LinkedIn articles
- Developing promotional videos and other various social media posts
- Using email newsletters, sales pitch decks, and other formats to spread content
- Promoting created content through various social media channels such as Meta, Twitter, and LinkedIn
- Creating, managing, and executing content calendars
- Growing subscriber-based accounts
- Using HubSpot and Vidyard to fine-tune content and design to tailor marketing campaigns (email, video, social media, etc.)
- Gathering and evaluating performance data from HubSpot, Vidyard, and Google Analytics
- Tracking, measuring, and reporting content effectiveness plus maintaining the video library
- Partnering with design team to produce engaging content.
Requirements:
- 1-3 years of web content management experience
- Proficiency in using Vidyard, various social media channels, Google Analytics, and HubSpot
- A strong creative mind and writing experience
- Must provide strong examples from prior work demonstrating skills and creativity
- Ability to work autonomously and take ownership of content management process.
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Seniority level
Associate -
Employment type
Full-time -
Job function
Writing/Editing and Marketing -
Industries
Staffing and Recruiting
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