Content Marketing Manager

About This Role

We’re looking for a Content Marketing Manager with a performance marketing and storyteller mindset to drive Monetate forward as the leader in personalization software. You ideally have experience leading a content marketing strategy that’s aligned with overall marketing KPIs (including organic traffic, lead generation, and thought leadership). This is a high-growth and high-visibility role where you can build a strong portfolio while leading and executing on content strategy, creation, and distribution. Content marketing is a key driver fueling Monetate’s growth today.

Come Work for Monetate

Welcome to Monetate! Come join our fully remote work environment and be part of an exciting, innovative team that is shaping the future of personalized digital customer experiences.

Monetate is the leading all-in-one personalization platform that empowers companies like Adidas, Dunkin’, and Lufthansa to get smarter about their customers and deliver engaging experiences across all digital touchpoints. Our global team of Monetaters come together every day to shape the future of digital customer experiences and you can too.

What You’ll Do

• Develop and execute on a strong content strategy that aligns with brand, value propositions and buyer personas to engage across buying groups throughout the marketing funnel.
• Build and maintain a content calendar in collaboration with demand generation, events, client marketing and product marketing.
• Conduct research and interview tactics to utilize for content generation.
• Own organic social with a goal of increasing employee advocacy and digital engagement.
• Drive high-quality production of content including research reports, blog posts, website/email copy, video scripts and storyboards, ebooks, customer case studies, thought leadership pieces, etc.
• Track content KPIs and analyze content performance against marketing goals to help inform and optimize content strategy.
• Foster increased employee participation in content marketing, including editing your colleagues’ blog contributions.
• Source, hire, mentor, and onboard contract writers as needed.
• Manage contractors/agencies, including freelance designers.
• Report on content marketing KPIs and channel strategies including presentations to internal teams.

What You’ll Need

• 5+ years of B2B SaaS content creation experience across varying formats.
• 2+ years of experience with Google Analytics, Google Search Console, and SEO ideation tools.
• Familiarity with tools like Highspot, Marketo, SFDC, and WordPress.
• Effective and clear written and verbal communicator on complex topics to a variety of audiences.
• Ability to multi-task in a fast-paced environment.
• Experience in demand generation for a B2B brand.

Bonus

• Journalism experience is a plus.
• Experience with graphic design or providing creative direction is a plus.

Monetate Perks

• Flexible schedule, time away programs, and paid company holidays.
• Customized training and development plans to help you achieve your career goals.
• Generous health, wellness, and benefit programs, including 401(k) match and pet insurance.
• Opportunity for impact, career growth, and intellectual stimulation.
• Passionate, high-achieving teammates excited to help you succeed and learn.
• Company events and Employee Resource Groups.

At Monetate we celebrate and support all differences. Monetate is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status.