Content Writer

Role and Responsibilities:

As a Content Writer at IOI Solutions, you will play a crucial role in crafting compelling, SEO-driven content that drives measurable traffic and conversion growth for our clients. You will develop tailored strategies based on project goals, client objectives, and ongoing marketing campaigns. This role involves managing bulk copywriting assignments, working with Figma designs to ensure CRO best practices are applied, and adhering to industry-leading methodologies.

You will also collaborate with your team to overcome any roadblocks that could impact strategy and goal attainment. Additionally, you will be responsible for creating content briefs, ideating content based on competitive analysis, and audience insights. Your ultimate goal is to drive performance improvements that align with client KPIs, focusing on the following:

• Content Production
• Sales Generation from SEO Content
• SEO and Traffic Growth
• CRO for Website Copy

Goal Setting:

The Content Writer is responsible for setting and refining content goals in collaboration with the team. Data sources such as Google Analytics and SEMrush will inform these goals. You will work with the team to ensure all content efforts contribute to driving organic traffic and hitting client benchmarks.

Project Management:

Project management is key to ensuring the successful delivery of client strategies. You will be expected to collaborate using Notion to organize tasks, track progress, and manage deadlines effectively. Working closely with the design and marketing teams, you will make sure content campaigns are executed on time and meet client expectations.

You’ll also oversee content production workflows, ensuring content quality is maintained and that it resonates with target audiences while adhering to deadlines. Bulk copywriting management is essential, including delegating tasks to freelancers or other team members when necessary.

Internal and External Communication:

As the primary communicator between our team and clients, you will maintain strong client relationships through consistent, proactive communication. This includes regular updates on project progress, strategy alignment, and deliverable timelines, often through Slack, and bi-weekly meetings.

Internally, you will work closely with leadership and other teams to address roadblocks, propose new ideas, and monitor account performance, ensuring goals are consistently met or exceeded.

Reporting: You are responsible for providing regular updates on the effectiveness of content strategies through bi-weekly, monthly, and quarterly reports. The key focus will be reporting on client content performance, including traffic growth, SEO improvements, and CRO metrics.

Goals:

• Achieve SEO-driven traffic growth targets for client blogs.
• Improve conversion rates on website copy through CRO.
• Ensure MRR retention through consistent content delivery.
• Identify opportunities for upsells, cross-sells, or client referrals based on content success.

What We Offer

• Competitive living wage.
• Comprehensive medical, dental, and vision plans for you and your family.
• 100% employer-paid health insurance for you, with a 50% contribution for dependents.
• Mental wellness support, including access to certified therapists and Headspace membership.
• Physical wellness benefits through Gympass.
• Unlimited PTO with a minimum of two weeks required, along with paid company holidays and your birthday off.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Paid Parental Leave.
• End of Year Recharge (December 24 - January 1).
• Annual Anniversary Trip to Newport Beach, CA.

Work Environment Requirements

As a remote-first company, you will initially be required to come to the office for onboarding and early-stage meetings. Full remote work is earned based on performance but will still require attending in-person meetings as needed. You will primarily collaborate using Google Meet and Slack for virtual meetings. A reliable internet connection, professional workspace, and comfort with using a laptop and office productivity tools are essential.