Content Writer

McAdams is a full-service land planning, landscape architecture, civil engineering, transportation and geomatics firm located in North Carolina and Texas. We seek a partnership with our clients to create meaningful experiences through inspired design. Our employees are what makes McAdams different. We bring experiences to the forefront of everything we do and to do that takes special people.

Job Overview

We are looking for a creative and driven Content Writer to join our communications team. In this role, you will be responsible for crafting compelling, high-quality content that resonates with our audience and supports our business objectives. The ideal candidate is a skilled writer with a passion for storytelling, a keen eye for detail and the ability to create content that engages, informs and inspires. You will collaborate with various teams to develop content for a wide range of channels, including social media, blogs, websites, newsletters and more.

Key Responsibilities

• Develop and write engaging content for various platforms, including social media, blogs, websites, newsletters, press releases, videos and internal communications.
• Collaborate with cross-functional teams, including marketing, design and project teams, to conduct interviews and create content that aligns with our brand voice and supports business goals.
• Research industry trends, topics and keywords to ensure content is relevant, informative, and optimized for Search Engine Optimization (SEO).
• Edit and proofread content for accuracy, clarity and consistency, ensuring it meets high-quality standards.
• Assist in developing content strategies and editorial calendars to drive consistent and timely content creation.
• Contribute to brainstorming sessions and creative meetings to generate fresh content ideas and concepts.
• Monitor and analyze content performance metrics to inform future content strategies and improve engagement.
• Stay up-to-date with Architecture / Engineering / Construction (AEC) industry best practices, content trends and emerging technologies to continuously enhance our content offerings.
  
  

Qualifications

• 3+ years of experience in content writing or a similar role.
• Exceptional writing, editing and proofreading skills, with a strong portfolio of work.
• Proven ability to create content that is engaging, informative and aligned with brand messaging.
• Experience in the AEC industry is a plus but not necessary.
• Experience with SEO best practices and the ability to incorporate keywords effectively.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Proficiency in content management systems (CMS) and basic understanding of HTML/CSS is a plus.
• Familiarity with social media platforms, digital marketing and analytics tools is preferred.
• Creative thinker with a passion for storytelling and a keen eye for detail.
  
  

McAdams is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard for race, color, religion, gender (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran's status, or any other legally protected status.

If you need assistance with our online application system process, please contact the Human Resources Team at 919.361.5000 or hrteam@mcadamsco.com.

Please read these notices for important information regarding applying for work with McAdams.

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