Conversation Rate Optimization Manager

The candidate should have a background in product management, growth, and/or product analytics for e-Commerce brands, with technical expertise in collaborating with marketers, UX/UI designers, and developers. They will be adept at launching high-converting e-Commerce experiences that directly impact key metrics such as Conversion Rate (CVR), Average Order Value (AOV), and Revenue Per Visitor (RPV). This person will have a keen eye for user experience, be driven by growth, and excel at balancing design and conversion while working cross-functionally to prioritize our product and marketing roadmap.

What you’ll do:

• Lead the strategy and execution of the website(s) and oversee all major site developments, marketing launches, conversion-driven optimizations, and day-to-day maintenance.
• Coordinate implementation of the eCommerce roadmap, including sprint management and prioritization of new digital features, writing clear specs, and working with design, development, and growth marketing stakeholders to guide new features from spec to launch.
• Lead experimentation process with rigorous CRO testing, driving continuous and meaningful impact to store revenue & KPIs.
• Coordinate & launch new and updated subscription products + strategies to drive conversion, increase take-rates, and optimize upsells on Product Pages (PDPs), the Cart, Post-Purchase Pages, & Thank You Pages.
• Lead all site testing and reporting processes to maximize web traffic efficiency, identify opportunities to improve site experience, provide data-driven insights to guide strategy, and report findings & recommendations.
• Be accountable for the Shopify website’s primary transactional metrics like AOV, CVR, and revenue per visit (RPV), along with secondary metrics that inform these metrics (site speed, bounce rate, pages per visit, add-to-cart rate, etc.)
• Own site merchandising strategy, including where and how products, bundles, and upsells are displayed throughout the site, and run experiments around pricing, offers, and promotions.
• Collaborate with growth marketing, retention, & customer success teams to collect user feedback and qualitative insights; dig into analytics & prioritize initiatives to launch for the website.
• Align with Product & Marketing teams to provide clear product details, functions, and key selling points across website(s).
• Oversee internal and external development partners to execute new feature development and build a process to Q/A to perfection across devices and platforms.

The ideal candidate has:

• Minimum 3+ years of eCommerce & CRO experience, ideally either in-house for DTC eCommerce or at a Digital / CRO / eCommerce agency
• Extensive experience with Shopify stores with high monthly traffic & over 8-figures in revenue per year
• Excellent understanding of UX, web design, customer journey, and web analysis.
• Strong understanding & experience using Shopify, Google Analytics, Google Data Studio, Google Optimize and/or other CRO tools, and third-party attribution tools.
• Proven track record in A/B testing, conversion management, and sale journey optimization.
• Experience managing a sprint planning process and owning an eCommerce new product & testing roadmap.
• Deep knowledge of Shopify Plus and the Shopify ecosystem with a history of working on subscription platforms.
• Confidence in developing and overseeing eCommerce and website testing strategies.
• Data-driven, analytical approach to planning; the right candidate uses data to inform the digital product roadmap and sprint prioritization.
• An effective cross-functional communicator who can work proactively across internal and external teams.
• Analytical and detail-oriented thinker, comfortable with numbers, using Excel and Google Sheets, etc.